Brand Tone

aspirational, confident, and feminine

Brand Values

• •Versatility
• •Quality and Craftsmanship
• •Empowerment
• •Style and Trend-Awareness

Best Practices

• •Lead with Lifestyle: Frame your products within a desirable lifestyle. Instead of just describing a swimsuit, describe the experience of wearing it on a beautiful beach.
• •Use Empowering Language: Incorporate words like "confidence," "empower," "celebrate," and "inspire" into your copy to connect with your audience on an emotional level.
• •Highlight Versatility: Consistently mention the multi-functional nature of your pieces. Use phrases like "from beach to city," "day to night," and "dress it up or down" to reinforce this key value.
• •Engage with Your Community: Feature user-generated content and testimonials in your marketing. This not only provides social proof but also makes your customers feel seen and valued, strengthening brand loyalty.
• •Maintain a Consistent Visual Identity: Ensure that your photography and graphic design style across all platforms reflect the aspirational and feminine tone of your copy. Cohesive visuals are crucial for a strong brand identity.

Social Perception

Generally positive; customers frequently praise the fit and versatility of products, connecting with the brand's aesthetic and unique designs.

Copy Examples

• •Two styles, one suit. Endless possibilities. Our Ylana Reversible Swim Skirt is designed for the woman who does it all. From sun-drenched mornings by the sea to spontaneous city strolls. Where will you take yours? #YlanaShop #VersatileStyle #Swimwear
• •Your Perfect Dress for Every Occasion. Effortless elegance is always in style. Discover our collection of chic and versatile dresses, designed to take you from day to night with confidence. Find your new favorite look at Ylana Shop.
• •Designed for the Modern Muse. Shop our new collection of swimwear and dresses.
• •Meet your new go-to for effortless sophistication. The 'Marina' dress features a flattering silhouette and is crafted from a breathable fabric, perfect for warm-weather adventures. Its versatile design allows you to dress it up with heels or keep it casual with sandals. A timeless piece for the contemporary woman.
• •New Arrivals: Versatile Pieces for Your Next Getaway.