Brand Tone

Benefit-driven, persuasive, reassuring, slightly urgent, and problem/solution-oriented.

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Customer Satisfaction
• •Problem Solving
• •Accessibility/Ease

Best Practices

• •Reinforce guarantees and customer support to build trust and alleviate purchase anxiety (e.g., 'We're here to help,' 'Try it risk-free').
• •Use strong verbs and clear calls to action (e.g., 'Discover comfort now,' 'Shop the collection,' 'Learn More').
• •Incorporate Social Proof and Testimonials Authentically: Weave in customer success stories and positive statistics naturally to build credibility and show real-world impact, as seen with their use of '+10,000 Clientes mudaram de vida'.
• •Emphasize problem-solution orientation: Clearly articulate the problem your product solves and highlight its benefits in providing relief or improvement.
• •Maintain a reassuring and trustworthy tone: Use language that builds confidence and highlights guarantees, customer service, and secure payment options.

Social Perception

The brand aims to be perceived as approachable, customer-focused, credible, and trustworthy, providing effective solutions to physical ailments.

Copy Examples

• •Livre-se das dores, com Sit Care (Get rid of pain, with Sit Care).
• •Redescubra o prazer de um sono realmente restaurador (Rediscover the pleasure of truly restorative sleep).
• •+10,000 Clientes mudaram de vida com este produto (Over 10,000 customers changed their lives with this product).
• •Alívio Instantâneo de Dores (Instant Pain Relief).
• •Postura Perfeita, Sem Esforço (Perfect Posture, Effortlessly).