Brand Tone

Motivational and Empowering

Brand Values

• •Motivation
• •Innovation
• •Hard Work & Achievement
• •Empowerment
• •Quality & Safety

Best Practices

• •Use action verbs and uplifting language that encourages and motivates the audience (e.g., "conquer," "unlock," "reveal your power," "push your limits").
• •Create a sense of anticipation and reward.
• •Address the target audience directly, acknowledging their drive, dedication, and desire for results.
• •Clearly communicate the uniqueness and benefits of the "Sweat Activated Technology."
• •Prompt users to share their "sweat-revealed" moments and connect with the brand and community (e.g., using hashtags, calls to action for custom designs).

Social Perception

The brand is perceived as innovative, motivational, and empowering, particularly among athletes, fitness enthusiasts, and military personnel. They are viewed as a fun and unique way to visibly measure and celebrate hard work during workouts.

Copy Examples

• •Motivation Through Perspiration
• •Designed to reveal the making of a champion
• •Unlock Your Potential with ViewSPORT
• •Experience the Innovation of Sweat-Activated Technology
• •Tag your photos with #viewsport to share your sweat-revealed moment!