Brand Tone

Approachably Chic & Trendy, Friendly & Community-Oriented, Enthusiastic & Passionate, Helpful & Inspirational

Brand Values

• •Style & Trend Awareness
• •Quality & Appeal
• •Customer Connection & Service
• •Local Presence & Community
• •Self-Expression & Confidence

Best Practices

• •Know Your Audience Deeply: Understand who you're talking to – their aspirations, their language, what makes them excited about fashion. Tailor your tone to resonate with them.
• •Use "We" and "You" Actively: Foster a conversational and direct connection. "We've just got this in!" or "You'll love how this feels." This makes the brand feel more personal and less like a faceless entity.
• •Incorporate Positive & Enthusiastic Language: Use words that convey excitement, beauty, and confidence (e.g., "stunning," "fabulous," "obsessed," "perfect," "new favorite"). Emojis can also enhance this when appropriate for the platform.
• •Stay True to Your Local Roots (If Applicable): Continue to embrace the "Mollerussa" connection. Mentioning the town, local events (if relevant), or using local colloquialisms (appropriately) can strengthen community ties and authenticity.
• •Develop a Simple Style Guide: Even a brief guide outlining key brand voice characteristics (e.g., "Friendly, not overly formal," "Enthusiastic, but not hyperbolic," "Helpful and inspiring") and preferred terms or phrases can help ensure consistency across all writers or content creators for the brand. Regularly review content to ensure it aligns with this guide.

Social Perception

Positive, Fashionable & Reliable Source, Locally Rooted, Aspirational yet Attainable

Copy Examples

• •✨ Hello, sunshine! ☀️ This new floral dress just landed at Dau Moda and we're already dreaming of sunny days and weekend getaways. Light, breezy, and oh-so-chic! Perfect for making every day feel special. Come find your new favorite! 😉 #DauModa #Mollerussa #NewCollection #FloralDress #SpringFashion #ShopLocal
• •💖 Refresh your style at Dau Moda! 💖 Discover the latest trends and timeless pieces to make you feel fabulous. From stunning dresses to the perfect accessories, we've got your look covered. Visit us in Mollerussa or shop online! Your next favorite outfit is waiting. ✨ 👉 [Link to website] #DauModaMollerussa #Fashion #StyleInspo #WomensWear #ShopNow
• •OOTD vibes from Dau Moda! 🤩 Obsessed with this new combo - comfy, chic, and ready for anything! What do you think? Let me know in the comments! 👇 #DauModa #OOTD #FashionTikTok #MollerussaStyle #TrendyLook #GetTheLook
• •Discover Your Style. Embrace the New Season. ✨ Shop the latest arrivals at Dau Moda Mollerussa – where fashion meets you.
• •The perfect outfit needs the perfect finishing touch! ✨ Explore our new collection of bags, scarves, and jewelry at Dau Moda. Little details, big impact! 😉 Shop now and elevate your look instantly! [Link to Accessories Page]