Brand Tone

Aspirational & Chic, Friendly & Approachable, Confident & Empowering, Trendy & Current

Brand Values

• •Style & Quality
• •Affordability
• •Customer Confidence
• •Customer Satisfaction
• •Individuality

Best Practices

• •Always Emphasize Confidence and Empowerment: Frame product descriptions and promotional copy around how the clothing will make the customer feel (e.g., "Step out in confidence," "Feel effortlessly beautiful").
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Make shopping feel easy and enjoyable (e.g., "Your style story starts here!", "We're passionate about bringing you...").
• •Highlight "Chic" and "Trendy" with Specifics (where possible): Instead of just saying "trendy," briefly mention *why* it's on-trend (e.g., "Featuring this season's must-have ____," "The perfect ____ for your next event"). This reinforces the fashion-forward aspect.
• •Incorporate Value without Sounding Cheap: Use phrases like "affordable pieces," "timeless and affordable," to convey good value while maintaining a focus on quality and style.
• •Be Consistent Across All Platforms: While the specific content format will vary (e.g., short videos for TikTok, more descriptive text for emails), the core tone (aspirational, friendly, confident, trendy) should remain the same. Ensure that the language used in customer service interactions also reflects this tone.

Social Perception

Positive (among those who have reviewed), Emerging Brand, Trustworthy (with caveats)

Copy Examples

• •Instagram Post (New Dress Collection): Image: A vibrant shot of a model wearing a new flowy maxi dress in a stylish setting. "Float into the new season with effortless grace. ✨ Our latest dress collection is here to make you feel confident, beautiful, and uniquely you. Discover your new favorite look. #SelvanelleStyle #NewCollection #ChicFashion #DressToImpress #FeelGoodFashion"
• •Facebook Ad (General Brand Awareness): "Your style story starts here! ✨ At Selvanelle, we bring you chic, high-quality fashion that’s both timeless and trendy, all without breaking the bank. Experience effortless shopping, fast shipping, and styles that make you shine. Shop now and discover your perfect look! [Link to website] #Selvanelle #AffordableFashion #TrendyStyle #ShopOnline #FashionForYou"
• •TikTok Video Caption (Outfit of the Day): Video: Quick cuts of someone styling a Selvanelle top in different ways. "Obsessed with this top! 😍 So versatile, comfy, and totally on-trend. How would you style it? Let me know! 👇 #Selvanelle #OOTD #FashionTikTok #StyleHacks #TrendyLooks #EffortlessChic"
• •Email Subject Line (Sale Promotion): "Unlock Your Chic: Up to 30% Off Your Selvanelle Favorites!" Email Body Snippet: "Ready to elevate your wardrobe? For a limited time, enjoy exclusive savings on our most loved styles. From stunning dresses to versatile tops, find pieces that make you feel confident and fabulous. Shop the sale now and embrace your unique style with Selvanelle."
• •Website Homepage Banner Text: "Discover Your Signature Style. Trendy, Timeless, & Affordable Fashion. Shop Selvanelle Today and Feel Beautifully Confident."