Brand Tone

Innovative and Tech-Focused, Confident and Assuring, Customer-Centric and Empathetic, Relatable and Modern, Resilient and Transparent

Brand Values

• •Quality and Excellence
• •Innovation
• •Customer Satisfaction
• •Trust and Transparency
• •Accessibility (Democratizing Luxury)

Best Practices

• •Lead with Innovation and Benefits: Always highlight what makes Boxi Sleep technologically advanced (BoxiGrid, advanced foams, no springs) and, more importantly, how these innovations directly benefit the customer's sleep quality, comfort, and health.
• •Maintain Confidence with Guarantees: Consistently reinforce the 101-night trial and warranty periods in your copy. This builds trust and shows confidence in the product's quality and performance.
• •Speak the Customer's Language (Pain Points & Aspirations): Address common sleep problems directly (e.g., back pain, restless nights, partner disturbance) and position Boxi Sleep as the solution. Focus on the aspiration of achieving better sleep and a better quality of life.
• •Keep it Clear, Modern, and Engaging: Use clear, concise language. Avoid overly technical jargon where possible, or explain it simply. Embrace a modern, somewhat informal, yet professional tone suitable for digital platforms. Use questions and calls to action to engage the reader.
• •Be Authentic and Story-Driven: Don't shy away from the brand's journey, including its heritage and resilience. Weaving in the 'why' behind the brand can create a stronger emotional connection with customers. Authenticity in testimonials and user-generated content should also be prioritized.

Social Perception

Positive Product Experience, Innovative and High-Tech, Trustworthy (Trial Period), Good Customer Engagement, Premium (Potentially Pricey for Some), Resilient and Admirable

Copy Examples

• •Headline: Stop Counting Sheep. Start Living Dreams. Body: Tired of restless nights? The Boxi Sleep [Product Name] with revolutionary BoxiGrid® technology adapts to your every move, delivering unparalleled comfort and support. Experience the future of sleep with our 101-night risk-free trial. Deeper sleep is just a click away.
• •Headline: Engineered for Your Best Sleep. Guaranteed. Body: We poured years of research and the latest in sleep science (hello, NASA-inspired memory foam!) into creating the Boxi [Product Name]. Say goodbye to pressure points and hello to rejuvenating rest. Don't love it in 101 nights? We'll take it back, no questions asked. That's the Boxi promise.
• •Headline: Finally, a Mattress That Gets You. Body: Whether you're a side sleeper, back dreamer, or a bit of everything, our Boxi Original is designed to provide the perfect balance of firm support and cloud-like comfort for 99% of sleepers. Invest in your well-being. Invest in Boxi Sleep.
• •Headline: More Than a Mattress. It's a Sleep Revolution. Body: Join thousands of Colombians who've upgraded their nights with Boxi Sleep. Our innovative direct-to-consumer model means premium technology without the premium price tag. Experience the Boxi difference – from easy unboxing to 101 nights of blissful sleep.
• •Headline: Wake Up to a Better You. Body: The quality of your day starts the night before. With the Boxi Evolve, featuring our indestructible BoxiGrid® and a lifetime warranty on the Grid, you're not just buying a mattress; you're investing in brighter mornings and more energized days. Discover your best rest.