Tono de Marca

Educational, passionate, welcoming, sophisticated yet accessible expertise.

Valores de Marca

• •Education and Appreciation
• •Community and Connection
• •Authenticity and Storytelling
• •Quality and Curation
• •Mindfulness and Sensory Experience

Mejores Prácticas

• •Lead with Education: Frame every piece of content, from social media posts to product descriptions, as an opportunity to teach something new about craft chocolate.
• •Emphasize Storytelling: Always connect the product or event back to the people and places it came from. Share the stories of the farmers and makers.
• •Use Welcoming and Inclusive Language: Phrases like "Join our community," "Let's be chocolate buddies," and "discover with us" foster a sense of belonging.
• •Maintain a Passionate and Reverent Voice: Speak about chocolate not just as a product, but as an art form that deserves appreciation and respect.
• •Focus on the Sensory Experience: Use descriptive and evocative language that engages the senses. Talk about aromas, textures, and flavor notes to transport the reader to the tasting experience.

Percepción Social

Positive, portraying them as a specialized and passionate curator of unique chocolate experiences. They are seen as educators and storytellers in the craft chocolate space, lending credibility and positioning them as a go-to expert for craft chocolate in their region. Engages an audience interested in artisanal products and unique culinary experiences, distinct from ceremonial cacao.

Ejemplos de Copy

• •Journey to the Heart of Cacao. What stories does a single bar of chocolate hold? Join our next tasting workshop and travel with your senses to the cacao farms of Taiwan. Discover the passion and craft behind every flavor note. Limited spots available for this immersive experience. Link in bio to reserve your seat in our 'joyful room'. #YISHICacao #BeanToBar #ChocolateTasting #CraftChocolate #VancouverFoodie
• •More Than Just Chocolate. It's a Story. At YI SHI Cacao Collective, we believe every bite of craft chocolate tells a story. From the dedicated farmers to the skilled makers, we curate experiences that connect you to the heart of cacao. Ready to explore chocolate in a whole new way? Learn more about our upcoming tasting events. Call to Action: Discover Our Events.
• •Welcome to the Joyful Room of Chocolate. We curate immersive tasting experiences that unite cacao farmers, chocolate makers, and you. Explore the world of bean-to-bar chocolate and discover its incredible stories with us.
• •Subject: A New Pairing, A New Story: Whisky & Chocolate. Preview Text: This month, we're exploring the bold and beautiful world of whisky and craft chocolate pairings.
• •Give the Gift of a Sensory Adventure. Searching for the perfect gift for the chocolate lover in your life? A YI SHI Cacao Collective gift card is an invitation to a unique and memorable tasting experience. It's more than a gift; it's a journey of discovery.