Brand Tone

Practical & Informative, Customer-Centric, Value-Oriented, Professional & Direct

Brand Values

• •Value for Money
• •Customer Focus
• •Accessibility/Ease of Use
• •Quality

Best Practices

• •Focus on Value and Affordability: Consistently highlight the balance between "high-end" appearance/quality and "affordable prices." Use phrases like "great value," "smart investment," "budget-friendly luxury."
• •Emphasize DIY-Friendliness: Clearly communicate the ease of installation. Use terms like "easy DIY," "simple to install," "weekend project," "no special tools needed" (if true).
• •Be Practical and Informative: Provide clear, concise information. Anticipate customer questions in your copy and offer straightforward answers or direct them to helpful resources like FAQs.
• •Maintain a Customer-Centric Approach: Use language that shows you understand the customer's needs and goals (e.g., "create your dream patio," "solve your outdoor flooring challenge"). Reiterate your commitment to them.
• •Be Transparent (Address Potential Concerns Subtly): Given some online skepticism about DIY tiles, subtly address this by emphasizing durability, quality of materials (e.g., "built to last," "weather-resistant"), and the attractive finish when correctly installed. Showcase positive testimonials or installation guides if possible.

Social Perception

Mixed perception: DIY-friendly, budget-conscious option, concerns about longevity/aesthetics. Satisfied customers exist.

Copy Examples

• •Transform Your Outdoors for Less! High-End Decking Tiles, DIY Friendly. Get the stunning look of traditional decking without the hefty price tag or installation headaches. Watsun composite tiles are designed for easy DIY, so you can upgrade your patio, balcony, or garden path in a weekend. Durable, stylish, and affordable – that's the Watsun promise.
• •Your Dream Deck is Just a Click Away. Smart, Stylish, Simple. Why wait to create the outdoor oasis you deserve? Our interlocking decking tiles and artificial turf tiles offer fantastic value and a premium finish. We put quality first, so you can enjoy a beautiful, low-maintenance space for years to come. Explore our range and see how easy your next project can be!
• •Got Questions About DIY Decking? We've Got Answers! At Watsun, we believe in empowering our customers. From calculating how many tiles you need to tips on laying them on different surfaces, our FAQ section and expert support are here to guide you. Build with confidence, build with Watsun.
• •Affordable Luxury for Your Outdoor Living. Experience the best of both worlds with Watsun: premium, high-end composite decking and turf tiles at prices that make sense. We focus on delivering top value, so you don’t have to compromise on quality or your budget. Visit our Sydney warehouse by appointment to see the quality for yourself!
• •Stop Dreaming, Start Doing! Easy DIY Decking Solutions. Watsun makes beautiful outdoor spaces accessible to everyone. Our composite tiles are designed for simple, interlocking installation, perfect for the weekend warrior. Create a stunning, durable deck or patio area with our affordable, high-quality products.