Brand Tone

informal, personal, and friendly

Brand Values

• •Simplicity
• •Anticipation & Exclusivity
• •Directness

Best Practices

• •Use a Personal Voice: Write as if you are speaking to a friend. Use "you" and "we" to create a direct connection. Avoid overly corporate or third-person language.
• •Keep it Simple and Direct: Get straight to the point. Avoid long, complicated sentences and jargon. The current brand message is effective because of its brevity.
• •Embrace Casual Language: Incorporate informal elements where appropriate, such as contractions ("it's," "we're") and friendly sign-offs. The use of emoticons like "<3" can be a signature part of this tone if used consistently.
• •Focus on "Feeling" over "Features": Instead of just listing product specifications, describe how the products will make the customer feel or how they will fit into their life. Use words like "love," "favorite," and "special."
• •Maintain Consistency Across All Channels: Whether it's an email, a social media post, or the website's FAQ, the friendly, simple, and personal tone must be the same everywhere to build a recognizable and trustworthy brand identity.

Social Perception

Currently, there is no discernible social perception of the `yichi.store` brand. It has no digital footprint, no customer reviews, and no social media engagement that can be analyzed. Its perception is neutral and non-existent, as it has not yet made a public impression.

Copy Examples

• •Just for you. Our favorite collection is almost here. See you in September.
• •Good things are coming. We've been working on something special and the doors open this September. Want to be the first to know? <3
• •It’s almost time. Get ready for pieces you’ll love to live in. yichi, coming September 2025.
• •We've missed you. After a little break, we’re coming back with a fresh look and new energy. See you soon!
• •The wait is nearly over. Simple, beautiful things for your everyday life. Opening our doors again in September.