Brand Tone

warm, personal, nostalgic, familial, caring, approachable

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Family & Community
• •Quality & Craftsmanship
• •Accessibility

Best Practices

• •Lead with Storytelling: Always frame products within a personal or cultural narrative. Whether it's a memory, a family tradition, or the story of a Greek artisan, this reinforces the brand's core identity.
• •Use "We" and "I" with Purpose: Use "I" (referring to the founder) for personal anecdotes and to emphasize the hands-on, caring nature of the business ("I pack every order"). Use "We" when speaking about the brand's collective mission and community to foster a sense of shared values.
• •Embrace Warm and Sensory Language: Use descriptive words that evoke feelings of warmth, nostalgia, and the senses (e.g., "aroma," "savor," "cherished," "timeless," "sun-drenched"). This aligns with the "Yiayia's kitchen" feeling.
• •Educate Gently: When describing cultural items like a Tavli board or a Meander symbol, briefly explain its significance in Greek culture. This adds value beyond the product itself and positions the brand as a trusted source of cultural knowledge.
• •Engage Like Family: In all communications, especially social media comments and customer service emails, maintain a friendly, approachable, and caring tone. Addressing customers by name and responding with genuine warmth will solidify the brand's core value of treating customers like family.

Social Perception

positive, authentic, genuine; perceived as a caring "Greek grandmother" providing cultural items and gifts; a source for genuine Greek cultural items, particularly for occasions like Orthodox Easter, appreciated for celebrating Greek culture.

Copy Examples

• •From a small workshop in Marathon to your kitchen table. This bowl isn't just handmade; it’s held by hands that have shaped clay for generations. Each piece carries a story of Greek artistry, ready to become a part of your family's story. Fill it with olives, display it with pride, and feel the connection to a timeless tradition. #YiayiasMarket #MadeInGreece #GreekHeritage #HandmadePottery
• •Hi [Customer Name], I've always believed the best memories are made around the dinner table. Inspired by my own Papou's recipes, we've curated a new collection of kitchen treasures to help you bring the warmth and flavor of a Greek family meal into your home. From authentic Tavli boards for post-dinner fun to elegant serving dishes, let's make every meal a celebration. #YiayiasMarket
• •Wear a piece of history. The Meander, or Greek Key, symbolizes eternity and the unbreakable bonds of love. This elegant bracelet, crafted in Thessaloniki, is more than just jewelry—it's a connection to the enduring spirit of Greek culture. A timeless piece for the modern goddess in you. #GreekJewelry #Meander #Yiayia
• •Missing the aroma of a Greek festival? We bottle those memories. Inspired by the scents of baklava and the joy of community, our handmade candles and authentic home goods bring a piece of Greece to you. Discover unique, imported gifts that tell a story. #GreekGifts #YiayiasMarket #Hellenic
• •Give the Gift of Heritage. This Christmas, share a story with your loved ones. Our collection of handmade ornaments, traditional gifts, and festive decor from Greece is curated to bring warmth, tradition, and a touch of Hellenic magic to your celebrations. #GreekChristmas #YiayiasMarket