Brand Tone

aspirational and trendy

Brand Values

• •Modernity
• •Quality
• •Style
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, values, and personality. This guide should include keywords to use and avoid, and provide examples of on-brand copy.
• •Be Consistent Across All Channels: Ensure that the tone of voice is the same on Instagram, Facebook, and any future platforms, including a website or email newsletters.
• •Use High-Quality Visuals to Match the Tone: The aspirational and trendy tone of the copy should be complemented by professional and stylish product photography.
• •Engage with the Audience in the Brand's Voice: When responding to comments or messages, maintain the brand's established tone to create a cohesive brand experience.
• •Regularly Review and Refine: As the brand grows and evolves, periodically review the brand voice to ensure it still aligns with the company's goals and resonates with the target audience.

Social Perception

It is likely perceived as a new, emerging fashion label with a focus on trendy apparel. The professional quality of the product photography suggests a serious endeavor rather than a casual hobby.

Copy Examples

• •Define your style. Discover the new collection from Yhus and embrace the art of modern elegance.
• •The essential piece your wardrobe has been waiting for. Experience the perfect blend of comfort and high fashion with our latest design.
• •Timeless style, limited availability. Shop the exclusive Yhus collection before it's gone.
• •At Yhus, we believe in the power of a great outfit. Our latest arrivals are designed for the modern individual who values quality and style above all.
• •How do you style your Yhus? Tag us in your photos for a chance to be featured and inspire our community.