Brand Tone

caring, supportive, and knowledgeable

Brand Values

• •Wellness & Relief
• •Technology & Innovation
• •Activity & Vitality
• •Trust & Customer Care

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by addressing the customer's need (e.g., "Melt away stiffness"). Then, explain how your technology achieves it (e.g., "with gentle infrared heat").
• •Use a Supportive Vocabulary: Consistently use words like soothe, heal, restore, rejuvenate, support, comfort, and vitality to reinforce the brand's caring identity.
• •Emphasize an Active Lifestyle: Frame the products not just as a solution to pain, but as a tool that empowers customers to stay active, energized, and ready for life's activities.
• •Maintain a Reassuring & Trustworthy Tone: Reinforce trust in every communication by mentioning the 30-day risk-free trial, free shipping, and dedicated customer care team. This shows you stand behind your product.
• •Speak Directly to the Customer: Use "you" and "your" to make the copy personal and focused on the customer's experience and well-being (e.g., "Your feet have never felt better," "Support your journey to comfort").

Social Perception

effective, reliable, and a game-changer

Copy Examples

• •Don't Let Soreness Slow You Down. Your workout was tough. Your recovery should be easy. Our FlexRelief massager uses advanced infrared and airbag technology to soothe your knees, elbows, and shoulders, so you're ready for your next session. Heal faster, move better. #YGGITY #StayActive #RecoveryTech
• •Your Daily Dose of Relief is Here. Discover the power of smart, healing technology designed to soothe, restore, and rejuvenate. From neck tension to foot fatigue, our care solutions are crafted to help you feel your best. Welcome to a life with more comfort and less pain.
• •How has your YGGITY journey been? We love helping you stay vital and active. Why not extend that comfort? Explore our full range of care solutions, from our SoleTherapy foot massager to our tension-easing head massager. Treat another part of your body to the relief it deserves.
• •Technology That Truly Cares. The YGGITY FlexRelief isn't just a massager. It's a portable recovery system with custom intensity, multi-frequency vibration, and targeted heat therapy. It’s advanced care, designed for your comfort, wherever you are.
• •We Believe Everyone Deserves to Move Freely. Aches and stiffness shouldn't dictate your day. That’s why we created YGGITY—to offer smart, effective tools that support your active lifestyle. Our mission is simple: to help you heal, restore, and keep doing what you love. #TechThatCares