Brand Tone

Art-Passionate, Customer-Centric, and Stylishly Accessible

Brand Values

• •Passion for Art & Aesthetics: A deep love for art and a belief in its power to inspire, evoke emotion, and transform spaces.
• •Accessibility: Committed to making unique and inspiring artwork available to everyone.
• •Quality & Craftsmanship: Emphasis on high-quality materials and the detailed creation of their art pieces.
• •Customer Satisfaction: A strong focus on providing a positive customer experience, from selection to delivery and aftercare. This is evident in their self-reported high customer ratings and responsive service mentioned in some reviews.
• •Inspiration & Self-Expression: Positioning art as a means for customers to express their individuality and draw inspiration.
• •Uniqueness & Variety: Offering a diverse and carefully curated collection to suit different tastes and styles.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of your brand's tone (e.g., passionate, friendly, inspiring, stylish, accessible), including approved vocabulary, common phrases, and things to avoid. Share this with anyone creating content.
• •Always Center the Customer and Their Aspirations: Frame copy around how the art can enhance the customer's life, space, and self-expression, rather than just listing product features. Use "you" and "your" frequently.
• •Infuse Passion for Art: Let genuine enthusiasm for art and creativity shine through. Use evocative language that describes the feeling and impact of art, not just its appearance.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the style of the visuals used on each platform. For instance, playful TikTok copy with dynamic visuals; more elegant, descriptive copy with polished Instagram photos.
• •Be Consistent Across All Channels, Yet Adaptable: While the core tone should remain consistent, allow for slight variations to suit the specific audience and format of each platform (e.g., more emojis and slang on TikTok, more formal language on official communications if needed). Regularly review content across platforms to ensure overall coherence.

Social Perception

The brand is likely perceived as a reliable and contemporary source for a diverse range of paintings, catering to modern interior design trends. Their active and visually engaging social media presence contributes to a perception of being current and customer-focused.

Copy Examples

• •Instagram Post (Showcasing a new abstract piece): Immerse yourself in a world of color and emotion. ✨ Our new abstract 'Serene Flow' isn't just a painting; it's a conversation starter, a mood-setter, a piece of *you* on your wall. Ready to transform your space? Tap to explore or visit online-schilderij.nl. #OnlineSchilderij #AbstractArt #HomeDecor #ArtLovers #InteriorInspiration #NewArrival
• •Facebook Ad (Targeting users interested in home renovation): Putting the finishing touches on your dream home? Let art tell your story! 🏡 At Online Schilderij, discover unique paintings that breathe life into any room. From vibrant pop art to tranquil landscapes, find the piece that speaks to you. Quality art, accessible to all. Shop now and enjoy free shipping in NL & BE! -> [Link to website]
• •Email Newsletter Snippet (Subject: Art that Inspires ✨): Hello [Customer Name], At Online Schilderij, we believe art is more than decoration – it's a feeling. This week, we're highlighting pieces that evoke joy and tranquility. Imagine this [Featured Painting Name] bringing a new wave of inspiration to your favorite room. Our passionate team is here to help you find your perfect match. Explore the collection: [Link]
• •TikTok Video Caption (Fast-paced video showing various paintings being hung in different cool interiors): Level up your walls! 🤩 Which vibe is yours? Abstract, pop art, nature? We gotchu! 🖼️✨ Shop link in bio! #OnlineSchilderij #ArtTok #HomeMakeover #WallArt #InteriorDesign #TrendingArt
• •Website Banner (Homepage): Online Schilderij: Where Your Walls Meet Their Masterpiece. Discover unique art that inspires, crafted with passion and delivered to your door. Explore Our Collections.