Brand Tone

Professional, Authoritative, Quality-Focused, Reliable, Supportive & Educational

Brand Values

• •Quality & Safety
• •Professionalism
• •Efficacy & Performance
• •Knowledge & Expertise
• •Customer Support & Reliability

Best Practices

• •Prioritize Clarity and Accuracy: Use precise terminology related to PMU products and techniques. Avoid vague language. The audience is professional and knowledgeable.
• •Emphasize Quality and Safety Standards: Consistently highlight compliance (e.g., EU REACH), ingredient quality, and any safety certifications. This builds trust.
• •Adopt an Expert, Yet Accessible Voice: Share knowledge and information confidently, but ensure it's understandable and helpful for professionals at various stages of their careers.
• •Focus on Benefits for the PMU Artist: Frame product descriptions and content around how Ruvyn products help artists achieve better results, improve efficiency, ensure client satisfaction, and build their professional reputation.
• •Maintain Professionalism Across All Channels: Whether it's website copy, email newsletters, or social media, the tone should remain consistent with a trusted B2B supplier, avoiding overly casual or slang-filled language.

Social Perception

For PMU Professionals (Target Audience): They likely perceive (or would desire to perceive) Ruvyn as a trusted, reliable supplier of high-quality, compliant, and effective PMU products. Fast delivery and good customer service are highly valued.

Copy Examples

• •Headline for New Pigment Line: "Uncompromising Quality, Vibrant Results. Discover Ruvyn's EU REACH Compliant Pigment Collection – Crafted for the Discerning PMU Artist."
• •Product Description Snippet (Device): "Engineered for precision and reliability, the Ruvyn X1 device empowers you to create flawless permanent makeup. Consistent power, ergonomic design, for artistry that endures."
• •Academy Promotion: "Elevate Your Artistry. Ruvyn Academy offers expert-led training in the latest PMU techniques. Master your craft with supplies you can trust."
• •Social Media Post (if active): "Behind every stunning PMU transformation is the quality of the tools and pigments. At Ruvyn, we're committed to providing professionals with supplies that meet the highest standards of safety and performance. #RuvynPro #PMUsupplies #PermanentMakeupArtist #QualityPigments"
• •Email Subject Line to Professionals: "Exclusive: Early Access to Ruvyn's New Paramedical Pigment Range + Pro Tips."