Brand Tone

Enthusiastic, friendly, helpful, and creative.

Brand Values

• •Creativity & Personalization
• •Artisanship & Quality
• •Community & Sharing
• •Customer Satisfaction
• •Helpful & Educational

Best Practices

• •Use emojis to create a friendly and approachable tone.
• •Highlight the handmade and custom nature of the products.
• •Incorporate user-generated content (customer reviews, photos) to build trust.
• •Share behind-the-scenes content of the tufting process to showcase artisanship.
• •Maintain a consistent brand voice across all platforms (website, TikTok, etc.).

Social Perception

High-quality, handcrafted rugs with a focus on customer satisfaction, creativity, and a supportive community.

Copy Examples

• •"Create your dream rug! ✨ DM us for custom designs and bring your vision to life!"
• •"Tufting workshops are back! Learn the craft and make your own unique piece. Sign up today! 🧶"
• •"Obsessed with this custom rug made by @[customer_username]! Show us your creations using #TapeteBae!"
• •"New tufting supplies just dropped! Get everything you need to start your tufting journey. 🚀"
• •"Thank you for your amazing review! We're so glad you loved your rug and our service. 😊"