Brand Tone

Professional and Authoritative, Educational and Informative, Inspiring and Aspirational, Polished and Sophisticated

Brand Values

• •Excellence and Quality
• •Expertise and Knowledge
• •Innovation and Advancement
• •Professionalism
• •Empowerment

Best Practices

• •Always Prioritize Expertise: Frame all communications from a place of knowledge and authority. Use precise language, explain the "why" behind techniques or product choices, and highlight the experience and qualifications of Yevgenia Aytas and the Academy.
• •Focus on "Elevating" and "Advancing": Consistently use language that reflects the brand's commitment to raising industry standards and innovating. Words like "advanced," "mastery," "innovative," "exclusive," and "leading" can reinforce this.
• •Maintain a Refined and Professional Voice: Avoid overly casual slang or colloquialisms. Keep the language clear, concise, and polished, mirroring the high-end aesthetic of the services and training.
• •Educate and Inform, Don't Just Sell: Provide genuine value in your content. Explain the benefits of procedures beyond the aesthetic, detail the curriculum's depth, and share insights into PMU best practices. This builds trust and positions the brand as a thought leader.
• •Showcase Results and Testimonials (Professionally): Let the quality of work and the success of students speak for the brand. Use high-quality imagery and frame testimonials to highlight the expertise, professionalism, and transformative impact of Yevgenia Academy.

Social Perception

Respected Authority, High-Quality Provider, Dedicated to Industry Improvement, Trustworthy

Copy Examples

• •Elevate your artistry. Discover the revolutionary [New Technique Name] at Yevgenia Academy. Master the subtle nuances and advanced skills that set true professionals apart. Enrol in our exclusive masterclass and redefine beauty. #YevgeniaAcademy #PMUmasterclass #PermanentMakeupExpert #InnovationInBeauty #AdvancedPMU
• •Experience the artistry of permanent makeup, refined by over 20 years of expertise. At Yevgenia, we combine meticulous skill with the finest pigments to create effortlessly natural enhancements. Reveal your most confident self. Book your consultation today. [Link]
• •Your journey to becoming a distinguished permanent makeup artist starts here. Yevgenia Academy offers unparalleled training, grounded in deep industry knowledge and innovative techniques. Learn from the best to become the best. Download our prospectus. #PMUTraining #YevgeniaProfessional #BeautyCareer #PermanentMakeupSchool #ExpertLed
• •Curated for professionals, by professionals. The Yevgenia Professional line of PMU pigments and tools delivers the precision, quality, and reliability your artistry demands. Shop the collection and experience the difference. [Link] #PMUProducts #ProfessionalGrade #BeautySupplies #YPRO
• •More than just makeup, it's a statement of quality and expertise. Yevgenia Permanent Makeup & Academy: Leading the industry forward, one flawless application and one empowered student at a time. ✨ #PermanentBeauty #PMUExcellence #YevgeniaAytas