Brand Tone

Direct and Benefit-Oriented, Enthusiastic and Positive, Promotional and Urgent, Approachable and Relatable

Brand Values

• •Practicality/Problem-Solving
• •Convenience and Efficiency
• •Value/Affordability
• •Customer Empowerment (especially in the beauty/wellness segment)

Best Practices

• •Always Lead with the Benefit: Start by telling the customer how the product will improve their life or solve their problem.
• •Use Positive and Energetic Language: Incorporate upbeat and enthusiastic words. Avoid overly technical or passive language.
• •Keep it Clear and Concise: Get straight to the point. Customers should understand the product's value quickly.
• •Incorporate a Call to Action with Urgency (where appropriate): Encourage immediate purchase with phrases like "Shop Now," "Limited Time Offer," or "Get Yours Today."
• •Maintain Authenticity and Relatability: Speak the language of your target audience. Address their pain points and aspirations in a way that resonates.

Social Perception

A provider of useful, problem-solving products and, in some cases, items that enhance beauty and well-being, building trust with options like 'PAGA AL RECIBIR'

Copy Examples

• •Stand tall, feel confident! ✨ Our Posture Corrector is your secret to instant relief and a healthier back. Stop slouching, start living! #postureperfect #backpainrelief #magnificosproductos
• •Tired of kitchen clutter? 🍽️ Maximize your space and dry dishes like a pro with our smart Dish Rack! Order yours today and say goodbye to countertop chaos! #kitchenhacks #organizedhome #magnificosproductos
• •Sparkling windows, zero effort! 닦Glide away grime and streaks with our amazing Glass Cleaning Sponge. Get that crystal-clear view you deserve! #cleaningtips #spotlessglass #magnificosproductos
• •Frizz-free, fabulous hair in minutes! 💁‍♀️ Our Straightening Comb tames unruly locks for a sleek, salon-perfect look at home. Unleash your inner shine! #hairgoals #smoothhair #magnificosproductos
• •Discover 'Magnificos Productos' – your home for brilliant solutions! From clever gadgets to beauty must-haves, we find the magnificent in everyday life. Shop now and simplify your world! #innovation #lifestyle #musthaves