Brand Tone

Aspirational, serene, and focused on wellness, promoting a sense of calm and self-care through gentle, natural, and benefit-oriented language.

Brand Values

• •Natural & Organic Focus
• •Quality & Purity
• •Wellness & Stress Relief
• •Accessibility

Best Practices

• •Lead with the "Why": Always start with the benefit to the customer's well-being. Instead of saying "We sell essential oils," say "We help you find calm in the chaos." The focus should be on stress relief, tranquility, and natural living.
• •Use Serene and Evocative Language: Incorporate words like "sanctuary," "ritual," "unwind," "restore," "breathe," and "serene." This reinforces the brand's promise of providing a peaceful escape.
• •Maintain Simplicity and Clarity: The wellness space can be cluttered with jargon. Keep product descriptions and marketing copy clear and simple. Focus on the core ingredients (e.g., "100% pure lavender") and the primary benefit (e.g., "promotes restful sleep").
• •Be Transparent to Build Trust: Given the mixed reviews about product quality and sourcing, it is crucial to be proactively transparent. Clearly state the origin of oils on product pages and in FAQs. If an oil is "fragrance oil" versus "essential oil," label it clearly. This builds credibility and addresses customer concerns head-on.
• •Ensure Visual and Textual Harmony: All visuals—from the website to any future social media—should match the serene tone. Use clean layouts, soft colors, and imagery that evokes nature and calmness. The written copy and the visual identity must work together to tell the same tranquil story.

Social Perception

Inconsistent and still forming. While it has some media mentions as a trending/affordable product, customer reviews are polarized, citing both positive seller experiences and concerns about product quality (lack of scent) and transparency. The brand lacks a strong, established reputation and faces challenges with product consistency.

Copy Examples

• •Unwind from the noise. Our pure, organic essential oils are your personal retreat. Discover the scent that sets you free.
• •Breathe in peace, breathe out stress. A few drops of our Lavender essential oil is all it takes to transform your space into a sanctuary. How do you find your moment of calm? #yethious #EssentialOils #Aromatherapy #SelfCare #WellnessJourney
• •Our 100% Pure Rose Essential Oil is more than a fragrance—it's an experience. Extracted from pure rose petals, it creates an atmosphere of sweet, romantic comfort. Perfect for diffusers, homemade soaps, or a luxurious bath. We ensure every bottle is pure, potent, and free of additives, so you can enjoy nature's finest.
• •Hi [Name], in a world that never stops, finding your own pocket of peace is essential. At yethious, we believe in the power of nature to soothe and restore. Our essential oils are crafted to help you de-stress and reconnect with yourself.
• •Stop letting daily stress call the shots. yethious offers 100% pure essential oils to help you create a serene environment at home or in the office. From calming lavender to energizing peppermint, find the natural solution that fits your life.