Brand Tone

Elegant & Sophisticated, Trustworthy & Authoritative, Aspirational & Exclusive, Passionate & Appreciative, Approachable Luxury

Brand Values

• •Authenticity
• •Quality & Excellence
• •Heritage & History
• •Accessibility to Luxury
• •Social & Ecological Commitment
• •Customer Trust/Service

Best Practices

• •Develop a Brand Voice Chart: Explicitly define adjectives describing the tone (e.g., "Elegant," "Trustworthy," "Aspirational," "Knowledgeable," "Approachable"). Provide "do's and don'ts" for language, sentence structure, and even specific word choices.
• •Prioritize "Authenticity" in Messaging: Given its central value, ensure this is woven into product descriptions, social media, and all communications. Continuously reference the authentication process where relevant.
• •Educate and Inform: Position Gaby Paris as an expert in luxury. Share insights about brands, craftsmanship, or the history of iconic pieces. This reinforces trustworthiness and passion. The blog on their website ("Le journal de Gaby") is a good platform for this.
• •Balance Exclusivity with Accessibility: While the products are high-end, the brand's mission includes making luxury accessible. The copy should feel sophisticated but not alienating, inviting but not overly casual.
• •Maintain Visual and Textual Harmony: Ensure the sophistication of the photography on Instagram and the website is matched by equally polished and elegant copy. Every touchpoint should reflect the brand's premium positioning.

Social Perception

A reliable source for authenticated pre-owned luxury goods, A curated collection of desirable, high-quality items, Knowledgeable and passionate about luxury

Copy Examples

• •Headline: Gaby Paris: Your Trusted Destination for Authenticated Pre-Loved Luxury. Body: Step into a world where iconic design meets impeccable authenticity. At Gaby Paris, we honor the heritage of luxury by bringing you a curated collection of an authenticated Hermès Birkin, a timeless Chanel flap, or a statement Dior piece, each item is meticulously verified, ensuring you invest in more than just a beautiful object—you invest in a legacy. Discover accessible elegance, sustainably.
• •Instagram Caption (with an image of a vintage Chanel bag): More than a handbag, it's a piece of history. This vintage Chanel treasure, authenticated by Entrupy, carries the echoes of Parisian chic and timeless craftsmanship. Owning a piece from Gaby Paris means embracing a story, a legacy of excellence, and the enduring allure of true luxury. What stories will you tell with yours? #GabyParis #AuthenticatedLuxury #VintageChanel #ParisianStyle #SustainableFashion
• •About Us Snippet: Founded on a family passion for artisanal treasures, Gaby Paris celebrates the unique journey of each luxury piece. We believe that true style is timeless, and authentic luxury should be within reach. Our mission is to connect discerning individuals with meticulously authenticated designer items, fostering a love for heritage while championing social and ecological responsibility through the art of circular fashion.
• •Product Description (for a Louis Vuitton Speedy): The Louis Vuitton Speedy: an icon of timeless elegance and versatile style. This particular piece, in [condition/specific details], has been rigorously authenticated by Entrupy, guaranteeing its provenance and quality. Carry a symbol of luxury craftsmanship, knowing you've made a conscious and sophisticated choice with Gaby Paris. Experience the thrill of owning a legend. #LuxuryResale #AuthenticLV #GabyParisFinds
• •Email Subject Line: Unlock the Legacy: Verified Luxury Awaits at Gaby Paris. Email Body Snippet: Dear [Customer Name], At Gaby Paris, we understand that luxury is an experience, a story, and an investment. That’s why every piece in our collection undergoes a meticulous authentication process, so you can shop with absolute confidence. Discover pre-loved treasures that carry both history and the promise of enduring style. Explore our latest arrivals and find your next cherished piece. [Link to New Arrivals]