Brand Tone

Reassuring, Innovative, Responsible, Premium, Accessible

Brand Values

• •Safety & Preparedness
• •Sustainability & Environmental Stewardship
• •Quality & Purity
• •Innovation
• •Integrity & Trust
• •Accessibility & Collaboration
• •Health & Wellbeing

Best Practices

• •Maintain a balance between reassuring and innovative language.
• •Emphasize the practical benefits of the products, such as the 100-year shelf life.
• •Highlight the company's commitment to sustainability and ethical practices.
• •Use clear and concise language to convey trust and reliability.
• •Incorporate natural and botanical-based descriptions when promoting the sparkling waters.

Social Perception

A trusted and innovative provider of emergency hydration and premium, natural beverages, committed to sustainability and ethical practices.

Copy Examples

• •Yes We Can Drinks: Your lifeline for emergency preparedness, providing safe and reliable hydration when you need it most.
• •Experience the extraordinary with our natural sparkling waters, crafted with the purest essence of nature's ingredients.
• •Committed to sustainability and environmental stewardship, we're redefining hydration solutions for a better tomorrow.
• •Empower your organization with our emergency canned water, ensuring accessibility and peace of mind in any situation.
• •Pioneers in practical innovation, transforming the ordinary into the extraordinary, one can at a time.