Brand Tone

playful, friendly, and enthusiastic

Brand Values

• •Fun and Joy: The core emphasis is on the enjoyment and "wow" factor that light-up shoes provide for children. Their tagline "Every step lights up their growth journey" encapsulates this.
• •Comfort and Practicality: While fun is central, there's also a focus on comfort, breathability, and ease of use for toddlers (e.g., easy closures, non-slip soles).
• •Safety: Features like non-slip soles and the visibility provided by LED lights are highlighted, implying a concern for children's safety. The brand also states their light shoes are made with environmentally friendly materials and have passed safety certifications.
• •Quality and Durability: Customer reviews often mention the shoes are well-made and can withstand active play, suggesting an underlying value of providing a durable product. The brand mentions using exquisite craftsmanship.
• •Environmental Consciousness: Yeskis states a commitment to using recycled materials for their uppers and aiming for carbon neutrality in production by 2025.

Best Practices

• •Focus on the Child's Experience: Use language that evokes the joy, excitement, and wonder a child feels wearing the shoes. Words like "magical," "sparkle," "adventure," "fun," and "shine" are good examples.
• •Keep it Simple and Upbeat: Use clear, concise language that is easy for parents to understand quickly. Maintain a positive and enthusiastic tone throughout all communications.
• •Incorporate Emojis and Exclamations (Appropriately): To enhance the playful and friendly tone, especially on social media, use relevant emojis (✨, ❤️️, 🎉) and exclamation points to convey excitement.
• •Highlight Key Benefits Playfully: When mentioning features like comfort, durability, or safety, frame them in a way that still connects to the fun and ease for both parent and child (e.g., "Built tough for super-duper adventures!" or "Comfy for all-day play!").
• •Use User-Generated Content and Testimonials: Share photos and positive reviews from happy customers to reinforce the brand's perception and values organically. Let the voices of delighted children and parents speak for the brand.

Social Perception

Positive: Customers generally perceive the brand positively, often describing the shoes as "adorable," "cute," "fun," and "comfortable." The light-up feature is a major draw and a source of delight for children. Good value for money is also a recurring theme.

Copy Examples

• •Light up their world, one step at a time! ✨ Our Yeskis shoes are here to make every adventure brighter and more fun. #YeskisShoes #LightUpJoy #HappyFeet
• •Stomp, play, and shine! Yeskis light-up sneakers are built for endless fun and comfort. Watch your little one's face light up with every move! #KidsFashion #Playtime #LEDshoes
• •Twinkle toes, happy heart! ❤️️ Yeskis brings you the cutest, comfiest light-up shoes that kids (and parents!) adore. Easy on, easy off, and ready for anything! #ToddlerLife #ShoesThatShine #YeskisFun
• •Adventure awaits! Let their personality sparkle with our vibrant and durable Yeskis light-up shoes. Designed for happy, active kids. #LittleExplorers #ComfortAndStyle #YeskisKids
• •See the smiles, hear the giggles! That's the Yeskis effect. Our light-up shoes aren't just footwear, they're an invitation to play and dream big. #ChildhoodMagic #FunFootwear #YeskisFamily