Brand Tone

Confident, Empowering, Trendy, and Approachable.

Brand Values

• •Highlighting Feminine Beauty
• •Quality and National Pride
• •Style Accessibility
• •Customer-Centric Experience

Best Practices

• •Always Speak from "Confidence": Frame all copy around the benefit of how the clothing makes the customer feel (e.g., confident, powerful, beautiful, unstoppable) rather than just its features (e.g., "cotton fabric"). The product is a tool for empowerment.
• •Use Empowering and Active Language: Employ strong verbs and positive adjectives. Phrases like "dare to shine," "define your style," and "celebrate your curves" reinforce the brand's empowering tone.
• •Maintain a Balance Between Trendy and Timeless: While the brand follows trends, the copy should emphasize that the feeling of confidence is timeless. Connect a trendy item to a core feeling. For example, "This trendy crop top is perfect for feeling free and bold."
• •Incorporate "Made in Colombia" as a Quality Seal: Mention the Colombian origin not just as a fact, but as a promise of quality, design, and dedication. This builds national pride and trust in the product's craftsmanship.
• •Engage Directly and Cheerfully: In all customer interactions (social media comments, DMs, customer service), maintain the approachable and positive tone. Use emojis like ✨, 😉, and ❤️ to add personality and warmth, making the brand feel less like a corporation and more like a fashion-savvy friend.

Social Perception

Yes Brazil is perceived as a go-to brand for modern, fashionable Colombian women seeking trendy and flattering clothing. It is recognized as a manufacturer and not just a retailer, which adds a layer of authenticity and trust. Customers on social media appear to view the brand favorably, frequently inquiring about new products and expressing admiration for the styles. The brand is seen as a reliable source for outfits for various occasions, from casual wear to more dressed-up looks. The name itself, despite the company being Colombian, successfully conjures an image of a vibrant, tropical, and body-positive fashion style, which resonates with its target audience.

Copy Examples

• •¿Lista para encontrar el jean que lo cambia todo? ✨ Nuestra nueva colección está diseñada para celebrar tus curvas y darte esa dosis extra de confianza que mereces. Hechos en Colombia, pensados para ti. ¡Desliza para ver más y toca el link en bio para conseguir los tuyos! #YesBrazilModa #HechoEnColombia #ModaFemenina #JeansPerfectos #ConfianzaTotal
• •¡El look de tu fin de semana te espera con 20% OFF! No hay excusas para no estrenar. 😉 Dale un sí a ese vestido que te enamoró o al conjunto perfecto para tu próxima salida. Calidad, diseño y el estilo que te define, ¡ahora con un descuento especial! Válido solo este fin de semana. Compra ahora en yesbrazil.com.co.
• •Diseñamos para la mujer real. Vestimos a la mujer increíble. Descubre la moda que resalta lo mejor de ti. Nueva Colección ya disponible.
• •👀 ¿Nos extrañabas? Nuevos looks acaban de llegar a Yes Brazil...
• •Idea de outfit para un día soleado ☀️ Combina nuestra blusa floral con un pantalón blanco para un look fresco y sofisticado. Toda la sensualidad y el estilo de la moda colombiana en una sola prenda. #ModaColombia #OutfitInspo #YesBrazil #EstiloLatino #RopaDeMujer