Brand Tone

Relaxed and Laid-Back, Community-Focused and Welcoming, Authentic and Down-to-Earth, Slightly Playful/Humorous, Creative and Inspired

Brand Values

• •Community
• •Surf Culture & Coastal Lifestyle
• •Authenticity & Organic Growth
• •Hospitality & Inclusivity
• •Local Support
• •Creativity & Art
• •Sustainability/Environmental Consciousness
• •Quality & Craftsmanship

Best Practices

• •Embrace the "Coastal Chill": Use relaxed, informal language. Avoid overly corporate or stuffy tones. Think "mate" not "sir/madam."
• •Speak from the Heart (Authenticity): Share genuine stories about the brand, the local area, and the people involved. Let the passion for surf, art, and community shine through.
• •Keep it Local: Reference Port Elliot, the Fleurieu Peninsula, and South Australian culture where appropriate. This reinforces their roots and connection to the community.
• •Focus on Experience and Vibe: Sell not just products, but the feeling of being at Yeo Haus – the relaxation, the community, the creativity.
• •Be Inclusive and Welcoming: Use open and friendly language that invites everyone to be a part of the Yeo Haus experience, whether they're a seasoned surfer or just looking for a good coffee and a friendly face.

Social Perception

Cool and Trendy Hub, Lifestyle Brand, Community-Oriented, Authentically South Australian, Relaxed, sometimes to a fault, A place to detach and connect

Copy Examples

• •Instagram Post (New T-shirt Release): "Fresh threads for sun-drenched days and salty air. Our latest tee, born from Port Elliot vibes and that endless search for the perfect wave. Swing by the Haus, grab a coffee, and check out the new gear. #YeoHaus #PortElliot #CoastalLiving #SurfWear #NewArrival"
• •Facebook Event Promotion (Live Music Night): "The Haus is humming this Saturday. Local tunes, good brews, and even better company. Come unwind with us – doors open, vibes high. See who's playing and grab your mates. Link in bio for details. #YeoHausLive #SupportLocalMusic #PortElliotEvents #FleurieuPeninsula #GoodTimes"
• •Website About Us Snippet: "More than just a spot for a good brew or fresh gear, Yeo Haus is where our love for surf, art, and the local scene all comes together. We started small, with a few tees and a lot of heart, right here in SA. Now, it's a place to kick back, connect, and soak up that Port Elliot spirit. Come say hi."
• •Product Description (Yeo Haus Gin): "Crafted by our mate Simo (our very own mad scientist of flavour), this gin is pure Port Elliot in a bottle. Hand-crushed botanicals, a nod to the coast, and best enjoyed when you're officially off the clock. Cheers to that."
• •Instagram Story (Cafe Scene): (Image/video of people enjoying coffee/food) "Morning rituals at the Refreshment Centre. Good coffee, good folks, good start to the day. ☕️ #YeoHausCafe #PortElliot #CommunityHub #SlowMornings"