Brand Tone

Nurturing & Empowering, Informative & Efficacious, Authentic & Relatable, Luxurious yet Accessible, Culturally Inspired & Modern

Brand Values

• •Heritage & Tradition
• •Superfood Science
• •Clean Beauty & Ingredient Integrity
• •Efficacy & Performance
• •Inclusivity & Empowerment
• •Holistic Beauty

Best Practices

• •Weave Jennifer Yen’s personal journey and inspiration from Asian heritage into product descriptions, social media content, and email marketing to maintain authenticity and relatability.
• •Always connect product benefits back to the core superfood ingredients and the "8 SuperBlacks Essence" or similar proprietary blends, explaining how these elements contribute to skin health and a "Superfood Glow."
• •Employ words and phrases that uplift and encourage self-confidence, focusing on skin health and celebrating natural beauty rather than just concealing flaws. Reinforce the "Live Your Yen" mantra.
• •Explain the benefits of ingredients and product functions clearly, but avoid overly technical jargon that could alienate customers. The tone should feel like a knowledgeable friend sharing trusted secrets.
• •Regularly reiterate the commitment to clean formulations, listing what the products are free from, and emphasizing the gentle, skin-respecting nature of the cosmetics. This builds trust and appeals to health-conscious consumers.

Social Perception

Positive Product Efficacy, Appreciation for Skincare Benefits in Makeup, Founder's Story Resonance, Clean Beauty Appeal, Brand Loyalty, Growing Recognition

Copy Examples

• •Headline: Unlock Your Radiance: Ancient Superfoods, Modern Glow. Body: Inspired by generations of Asian wisdom, YENSA infuses powerful superfoods into every formula. Experience makeup that’s not just about color, but about care. Reveal your healthiest, most luminous skin. Live Your Yen.
• •Headline: More Than Makeup, It’s a Ritual. Body: Your daily beauty routine, transformed. YENSA’s Superfood Cosmetics nourish from within, blending potent natural ingredients with cutting-edge science. Feel the difference of clean, effective beauty that celebrates your unique glow.
• •Headline: The Secret’s Out: Superfoods for Flawless Skin. Body: Founder Jennifer Yen rediscovered her confidence through the power of her family’s superfood secrets. Now, YENSA brings that transformative experience to you. Achieve a complexion that’s visibly healthy, vibrant, and truly yours.
• •Headline: Confidence in Every Drop. Radiance in Every Application. Body: Our Super Serum Silk Foundation does more than cover – it perfects and protects with 8 potent superfoods. Gentle enough for sensitive skin, powerful enough for all-day wear. Embrace the skin you’re in.
• •Headline: Clean Beauty, Powerful Results. That’s the YENSA Promise. Body: We believe outer beauty mirrors inner health. That's why our cosmetics are packed with skin-loving superfoods and free from harsh chemicals. Experience the YENSA difference – where tradition meets innovation for your most beautiful skin yet.