Brand Tone

Vibrant & Playful, Creative & Inspirational, Modern & Trendy, Accessible & Friendly, Confident & Bold

Brand Values

• •Creativity & Self-Expression
• •Joy & Boldness
• •Art & Design Accessibility
• •Quality & Craftsmanship
• •Collaboration
• •Individuality & Inclusivity
• •Sustainability

Best Practices

• •Embrace "Bold, Bright, Fun": Let this core value triple-threat infuse every piece of copy. Use energetic verbs, vibrant adjectives, and don't be afraid of a little playfulness or enthusiasm.
• •Speak to Individuality and Creativity: Frame your messaging around self-expression. Encourage customers to be unique and use Yellowpop products as a means to showcase their personality or brand identity. Use words like "your," "custom," "personalize," "create," and "imagine."
• •Keep it Inspirational but Accessible: While you're selling a premium, artistic product, maintain a friendly, approachable, and inclusive tone. Avoid overly technical jargon and make the creative process sound exciting and easy.
• •Highlight the "Pop" and Visual Impact: Neon is visual. Use descriptive language that evokes the brightness, the glow, and the transformative effect of the signs on a space. Words like "radiant," "vibrant," "illuminate," "glow," "sparkle," and "electrify" can be effective.
• •Stay Modern and Culturally Relevant: Keep an eye on design trends, pop culture, and art. Reflect this awareness in your copy, especially when discussing collaborations or new design inspirations, to resonate with a contemporary audience.

Social Perception

Positive Customer Experiences, High-Quality & Unique Decor, Trendy & Artistic, Good Customer Service & Communication, Premium Pricing, Innovative & Modern

Copy Examples

• •Headline: Don't just decorate. Express. Your space, your statement, your Yellowpop. Body: Tired of bland walls? Unleash your inner creative with a custom LED neon sign. Design yours in minutes and let your personality shine. Be bold, be bright, have fun.
• •Social Media Post (Instagram/TikTok): (Image/Video: A vibrant Yellowpop sign in a stylish room) Caption: That glow-up your room has been waiting for! ✨ From chill vibes to party-ready, our LED neon signs are here to match your mood. What would your sign say? #Yellowpop #NeonDreams #HomeDecor #PersonalizedSpace #BeBright
• •Email Subject Line: Officially the coolest way to light up your life (and your walls). Email Body Snippet: Hey [Customer Name], Your home is your canvas. It's time to make it pop! Discover our latest artist collaborations or design a totally unique LED neon sign that’s 100% you. Click here to spark your creativity.
• •Product Description Snippet (for a collaboration piece): Art just got a bright idea. Introducing the [Artist Name] x Yellowpop collection – iconic designs transformed into radiant LED neon. Own a piece of art that doesn't just hang on your wall, it electrifies it. Limited edition, timeless appeal.
• •B2B Ad Copy: Headline: Make Your Brand Unforgettable. Body: Elevate your business space from ordinary to iconic with custom Yellowpop LED neon signs. Perfect for logos, taglines, or unique art that tells your brand story. Shine brighter than the competition. Get a free quote today.