Brand Tone

Playful, Whimsical, Creative, Inspiring, Artsy, Sophisticated, Approachable, Friendly, Conscious, and Authentic.

Brand Values

• •Creativity and Self-Expression
• •Craftsmanship and Quality
• •Ecological Awareness
• •Originality and Unique Design
• •Playfulness and Joy
• •Authenticity and Passion

Best Practices

• •Embrace Playful Sophistication: Always balance the whimsical and fun elements with a sense of quality and artistry. Avoid being overly childish or, conversely, too formal. The voice should feel like a creative, approachable friend.
• •Champion Creativity and Making: Consistently use language that inspires and empowers customers to create and personalize. Highlight the joy of the making process and the uniqueness of handcrafted items.
• •Be Authentically Enthusiastic: Let the genuine passion for design, art, and eco-conscious practices shine through. Share the story and the "why" behind products with sincerity. The "fueled by too much black tea and public radio shows" origin story is a great example of this authenticity.
• •Use Vivid and Sensory Language: Describe products and the creative experience with words that evoke color, texture, and positive emotions. "Bold colors," "cheeky humor," "sophisticated yet playful aesthetic" are good starting points.
• •Keep it Human and Relatable: Even as the brand grows, maintain a personal touch. Share behind-the-scenes glimpses, founder stories, or customer creations (with permission) to foster a sense of community and connection. Referencing the founder's journey or the "team of hard-working humans" helps.

Social Perception

Positive and Admired, Creative and Inspiring, Ethical and Conscious, Fun and Quirky, High-Quality.

Copy Examples

• •Adorn your everyday with a touch of playful gold. Our new collection is crafted for dreamers, makers, and lovers of the beautifully unique. Shine on, you creative soul! ✨ #YellowOwlWorkshop #HandcraftedJoy #PlayfulElegance
• •Unleash your inner artist! Our [Kit Name] has everything you need to spark joy and create something wonderfully yours. Perfect for a cozy afternoon of making. Ready to play? 🎨 #YellowOwlDIY #CreativeKits #MakeItYours
• •Good for your art, good for the Earth. 🌿 We’re passionate about creating beautiful things with Mama Earth-lovin’ materials, because creativity shouldn’t cost our planet. #EcoFriendlyCrafts #SustainableDesign #YellowOwlValues
• •Bold colors, cheeky charm, and a whole lot of heart. That's the Yellow Owl way. We believe in making things that make you smile, spark your imagination, and celebrate your unique style. What will you create today? #YellowOwlWorkshop #CreativeExpression #UniqueDesigns
• •A little something special, just for you! ✨ Get your creative fix with [Discount]% off all our playful pendants and artful kits. Time to treat yourself (and your imagination!). #YellowOwlSale #CreativeGoodies #LimitedTimeJoy