Brand Tone

Aspirational, warm, and authentic, speaking to customers who appreciate beauty, tradition, and quality. The language is evocative and celebratory, connecting emotionally while emphasizing the human touch and craftsmanship without being overly technical.

Brand Values

• •Celebration of Heritage
• •Artisanal Quality
• •Authenticity and Purity
• •Creativity and Self-Expression
• •Functionality and Beauty

Best Practices

• •Lead with Story: Every product has a story, whether it's about the artisan who made it, the inspiration behind the design, or the tradition it represents. Always start with the human element to create an emotional connection.
• •Use Evocative and Sensory Language: Use descriptive words that appeal to the senses. Instead of "blue plate," try "a dinner plate in a serene night blue." Words like "warmth," "radiance," "vibrant," and "timeless" align well with the brand's identity.
• •Emphasize Authenticity: Consistently use keywords like "handcrafted," "artisanal," "hand-painted," and "Made in India" to reinforce the brand's core value of authentic craftsmanship.
• •Maintain a Warm and Aspirational Tone: The copy should always feel welcoming and inspiring. Address the customer as a discerning individual who values art and culture. The goal is to make them feel they are curating a beautiful life, not just buying objects.
• •Connect to the Brand's Symbolism: Regularly draw parallels to the brand name itself. The marigold flower symbolizes purity, celebration, and the sun. Use this rich symbolism in your copy to add layers of meaning, especially during festive seasons or when introducing new, vibrant collections.

Social Perception

Yellow Marigold is perceived as a premium home decor brand offering high-quality, aesthetically pleasing products with a distinct Indian identity. Customers see it as a reliable source for unique, beautiful items that add elegance and tradition, with its connection to Indian culture resonating positively.

Copy Examples

• •Set your table with stories. Our new Swati Collection is more than just dinnerware; it's a canvas of tradition, hand-painted by skilled artisans. Each plate brings a piece of Indian heritage to your most cherished meals. Make every dinner a masterpiece.
• •Morning light meets timeless craft. ✨ Our ceramic mugs are made to make your quiet moments count. Handcrafted with care, each one is a perfect companion for your morning coffee or evening chai. What stories will you share with yours? #YellowMarigold #HandcraftedHome
• •Illuminate Your Home with Tradition. This Diwali, let every corner of your home shine with the warmth of handcrafted beauty. Explore our festive collection of decor and dinnerware, and bring the spirit of celebration to life. Shop now for special festive offers.
• •Sub: A Touch of Artistry for Your Everyday. | Dear [Customer Name], At Yellow Marigold, we believe that beauty lies in the details. It's in the curve of a handle, the stroke of a paintbrush, and the texture of a hand-woven cloth. We travel to connect with artisans who pour their heart into their craft, so you can bring home a piece of their story. Discover our latest arrivals and let your home tell a tale of timeless elegance.
• •An overture of elegance for your gatherings. Our Violin Cheese Board is crafted from fine wood and designed for the host who appreciates both music and culinary art. With its graceful curves and functional design, it’s a stunning centerpiece for your finest cheeses and charcuterie. A beautiful prelude to any meal.