Brand Tone

Inspiring, Friendly, Modern, and Joyful

Brand Values

• •Accessibility of Art
• •Quality
• •Individuality & Self-Expression
• •Happiness & Positivity
• •Creativity
• •Inspiration
• •Customer Connection

Best Practices

• •Embrace "Happy" Language: Consistently use words and phrases that evoke positivity, joy, inspiration, and warmth, reflecting the founder's story about "yellow dots of happiness." Examples: "spark joy," "uplift," "brighten," "cheerful," "inspire."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares a love for art and beautiful spaces. Use "you" and "your" to make it personal. Avoid overly formal or technical jargon. The "Hi there!" intro on the website is a good example.
• •Highlight Individuality and Transformation: Emphasize how the art can help customers express their personality and transform their living spaces into something more meaningful and inspiring, aligning with the stated mission.
• •Keep it Modern and Clean: Ensure the language is contemporary and complements the minimalist and stylish aesthetic of the products and website. Avoid clichés or overly elaborate descriptions that might detract from the art itself.
• •Tell the "Why": Subtly weave in the brand's origin story and values – the connection to happy memories, the desire to make art accessible, and the celebration of creativity – to build a deeper connection with the audience. This adds authenticity and differentiates the brand.

Social Perception

Positive (for products), Aesthetically Pleasing, Potentially Confusing due to Name Overlap, Personal and Passionate

Copy Examples

• •Headline: Brighten Your Walls, Uplift Your Everyday. Body: Discover art that sparks joy and transforms your house into a home. At Yellow Dots Studio, we curate pieces that bring a little more happiness to your every day. Find your perfect print today! Call to Action: Explore Collections
• •Headline: Art as Unique as You Are. Body: Your space tells your story. Let our diverse collection of modern art prints help you express it beautifully. From calming botanicals to vibrant abstracts, discover pieces that resonate with your personal style. Call to Action: Shop New Arrivals
• •Headline: More Than Just Decor. It's a Feeling. Body: Remember those little "yellow dots" of happiness? We believe art can bring that feeling home. Each piece in our studio is chosen to inspire, comfort, and add a touch of cheer to your life. Call to Action: Find Your Happy Piece
• •Headline: Effortless Style for Your Sanctuary. Body: Creating an inspiring home shouldn't be complicated. Our curated art prints and home decor make it easy to refresh your space and reflect your unique taste. Modern designs, happy vibes. Call to Action: Decorate with Joy
• •Headline: From Our Studio to Your Happy Place. Body: Passionately selected and designed to bring a smile, our art is ready to become a cherished part of your home. Let's make your world a little brighter, one print at a time. Call to Action: Discover the Art