Brand Tone

Empowering, Sophisticated, and Passionate

Brand Values

• •Heritage & Legacy
• •Empowerment & Confidence
• •Quality & Versatility
• •Cultural Celebration
• •Individuality

Best Practices

• •Lead with the "Why": Always connect the clothing back to the brand's core values. Don't just sell a dress; sell confidence, heritage, and empowerment. The story of the founder and her mother is a powerful asset that should be woven into the narrative.
• •Use Empowering Language: Employ strong, active verbs and positive adjectives. Words like "powerful," "confident," "command," "define," "celebrate," and "trailblazer" align with the brand's tone.
• •Highlight Versatility: The "work to evening" aspect is a key selling point. Explicitly mention this functionality in product descriptions and ads to underscore the value and practicality of the garments.
• •Speak Directly to the Target Audience: Address the "sophisticated, modern, and ambitious woman." Acknowledge her challenges (e.g., "tired of the corporate uniform") and offer Yeli Bana as the solution.
• •Maintain a Tone of Sophisticated Simplicity: While the prints are bold, the brand's core style belief is "Elegant Simplicity." The copy should reflect this. It should be clear, confident, and polishedavoiding overly casual slang or jargon to maintain a premium feel.

Social Perception

Yeli Bana is perceived as a high-quality, niche brand with a strong, inspiring story. Customers see it as a source for unique, well-made clothing that makes a statement. The press and online articles portray it as an innovative player in fashion, redefining workwear for multicultural women. The connection to the founder's personal story lends authenticity and resonates with consumers who value purpose-driven brands.

Copy Examples

• •Command the Room. Define Your Success. The Ida Midi Wrap Dress isn't just an outfit; it's a statement. Crafted for the woman who leads with confidence and dresses with purpose. The vibrant print celebrates your heritage, while the timeless silhouette conquers the modern workplace. Go from boardroom presentation to evening cocktails without missing a beat. This is power, tailored. #YeliBana #WomenInBusiness #PowerDressing #AfricanPrint
• •Tired of the Corporate Uniform? Your ambition isn't monochrome. Why should your wardrobe be? Yeli Bana brings a legacy of African-inspired design to the modern professional woman. Our collection of versatile blouses, dresses, and blazers is designed for a seamless transition from work to life. Feel powerful, confident, and unapologetically you. Discover the collection and receive 10% off your first order. Call to Action: Shop Now & Redefine Your Workwear
• •Elegant Simplicity. High Fashion Luxury. Inspired by a rich heritage, designed for the modern trailblazer. Discover versatile pieces that celebrate you.
• •More than a top, the Dagit is a celebration of confident femininity. The flattering peplum silhouette, a cherished African design, is reimagined with modern details like sleek gold zippers. It’s the perfect piece to pair with tailored trousers for a powerful office look or with slim jeans for a chic evening out. Crafted for comfort, designed to empower.
• •The Story Woven Into Every Stitch. At Yeli Bana, a garment is never just a garment. It’s the story of a mother’s legacy, a founder’s dream, and a culture’s vibrant beauty. It’s our mission to bring that story to your wardrobe, to create pieces that empower you to write your own narrative of success. Discover our new arrivals, each one designed to make you feel powerful and confident.