Brand Tone

Confident, trendy, youthful, direct, and solution-driven.

Brand Values

• •Efficacy & Results
• •Trendy & Youthful
• •Affordability & Accessibility
• •Benefit-Oriented
• •Empowerment & Confidence
• •Innovation & Trend-Responsiveness

Best Practices

• •Use benefit-oriented language, focusing on the results of using the products.
• •Highlight key ingredients and their benefits simply.
• •Maintain a trendy and youthful tone, appealing to a social media-savvy audience.
• •Emphasize efficacy and results, particularly the instant volume and plumping effect.
• •Promote empowerment and confidence by showcasing how products help users achieve their desired look.

Social Perception

DEROL is perceived as a trendy, affordable, and effective brand, especially among younger, social media-savvy users. It is known for its viral lip plumper and its focus on delivering noticeable results.

Copy Examples

• •Are you craving for plump and glamorous lips? Get instant volume with DEROL!
• •Achieve fuller, hydrated lips with our innovative lip plumper, enriched with natural ingredients.
• •Join the TikTok trend and experience the DEROL difference! #bebold #bederol #betimeless
• •Unlock your natural beauty with DEROL's scientifically-backed formulas. #DerolBeauty #ConfidentComplexion
• •Get the plumping effect you desire without breaking the bank. DEROL: Affordable beauty that delivers.