Brand Tone

Aspirational, warm, and sophisticated; friendly and approachable, yet maintaining an air of curated elegance. Language is positive, focusing on joy, thoughtful gifts, and timeless charm, avoiding meme-centric slang for a refined, boutique-like voice.

Brand Values

• •Quality & Craftsmanship
• •Thoughtfulness
• •Customer Connection
• •Aesthetic & Style

Best Practices

• •Embrace "Curated" Language: Consistently use words like curated, handcrafted, artisan, unique, and thoughtful to reinforce the brand's commitment to quality and exclusivity.
• •Focus on the Feeling, Not Just the Product: Write copy that evokes the emotion the product is meant to create—be it comfort, joy, warmth, or appreciation. Instead of just "Scented Candle," try "Create your evening sanctuary."
• •Maintain a Clean and Elegant Voice: Avoid slang, excessive exclamation points, or overly casual language. The tone should mirror the clean, sophisticated aesthetic of the products and website.
• •Tell the Story Behind the Products: Whenever possible, hint at the craftsmanship or the unique origin of an item. This adds value and aligns with the "handcrafted" promise. For example, "A little piece of London charm, crafted just for you."
• •Address the Giver: Frame the products as solutions for finding the perfect gift. Use phrases like "The perfect gift for...", "Show them you care with...", and "For every special moment," to connect with the customer's primary motivation.

Social Perception

Self-presented as a premium, independent gift shop, attracting customers drawn to its polished aesthetic and unique, high-quality items. The primary challenge is the brand name "Yeet," which is widely associated with internet humor, potentially creating a disconnect with the sophisticated, handcrafted product line and attracting a meme-aware audience expecting novelty items.

Copy Examples

• •Scent your space with serenity. Our new amber & sandalwood candle is hand-poured and crafted to create a warm, inviting atmosphere for those quiet moments at home. Tap to discover your new favourite scent.
• •Find the perfect way to say you care. From handcrafted jewellery to charming homewares, our curated collection is filled with thoughtful treasures for every occasion. Explore unique gifts at Yeet Gifts, London's new home for inspired giving.
• •More Than a Gift, It's a Memory. Discover our collection of artisan-made treasures, curated for quality, charm, and the joy of giving.
• •Just In: Timeless Pieces for a Beautiful Home
• •Wrap your little one in pure softness. This beautifully crafted blanket is made from the gentlest materials, offering warmth and comfort. A truly special gift to be cherished for years to come.