Brand Tone

Motivational & Encouraging, Results-Oriented & Confident, Expert & Scientific, Direct & Clear

Brand Values

• •Personalization
• •Effectiveness & Results
• •Health & Wellbeing
• •Expertise & Professionalism
• •Transformation & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., motivational, expert, encouraging, direct), including preferred vocabulary, sentence structure, and level of formality. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly in your copy. Frame benefits around their needs, goals, and aspirations (e.g., "You can achieve," "Your personalized plan"). This reinforces the personalized value proposition.
• •Back Claims with Evidence (Implicitly or Explicitly): While being motivational, ensure the tone remains credible. For Fitgen.fr, this means consistently referencing the "personalized," "expert-designed," or "scientific" nature of the programs, even if detailed proof isn't in every short ad copy. Showcasing transformations is a powerful way to do this.
• •Maintain a Positive and Empowering Stance: Fitness journeys can be challenging. The copy should always be encouraging, supportive, and focused on the positive outcomes and the client's ability to succeed with the right guidance. Avoid overly technical jargon that might alienate or confuse the audience.
• •Ensure Consistency Across All Channels: Whether it's the website, any future social media, email marketing, or ad campaigns, the tone should feel unified. This builds brand recognition and trust. Regularly review content across different platforms to check for consistency.

Social Perception

For users: Perception is likely based on the quality of the personalized programs, the results achieved, and the support provided. If the programs are effective, users would perceive the brand as reliable, expert, and life-changing. For the general public (in France): Awareness is likely low without a strong, distinct social media or PR presence. The name "Fitgen" itself is somewhat generic within the fitness industry, which could lead to confusion with other fitness-related products or services.

Copy Examples

• •Headline for a social media ad: "Your Personalized Transformation Starts Now. Achieve Real, Lasting Fitness Results with Fitgen.fr. Discover Your Custom Program Today!"
• •Website About Us snippet: "At Fitgen.fr, we don't believe in one-size-fits-all. Our expert-designed, personalized sport and nutrition programs are built around your unique goals, delivering visible results that last. Your journey to a fitter, healthier you is our priority."
• •Email subject line for a lead nurture campaign: "Still Dreaming of Your Fitness Goals? Let Fitgen.fr Make Them a Reality."
• •Testimonial-style social media post (template): "'I never thought I could achieve this! Thanks to Fitgen.fr's personalized plan, I’ve lost [X] kgs and feel more energetic than ever.' - [Client Name]. Start your success story!"
• •Call to action on a landing page: "Ready for a Change? Get Your Scientifically-Backed, Personalized Fitness & Nutrition Plan from Fitgen.fr. Take the first step towards the best version of you!"