Brand Tone

Empowering and Affirming, Youthful and Trendy, Friendly and Relatable, Inspirational and Positive

Brand Values

• •Authenticity
• •Comfort
• •Style & Trendiness
• •Self-Expression & Individuality
• •Positivity & Empowerment

Best Practices

• •Use empowering and affirmative language to encourage self-acceptance and confidence.
• •Incorporate youthful and trendy elements in the copy to appeal to a modern audience.
• •Maintain a friendly and relatable tone to connect with customers on a personal level.
• •Infuse inspirational and positive phrases to uplift and motivate the audience.
• •Highlight the comfort and everyday wearability of the apparel in the descriptions.

Social Perception

Largely positive, with high ratings for product quality, fit, comfort, and style. Active social media presence across multiple platforms suggests an effort to build a community and wider recognition.

Copy Examples

• •Perfectly Imperfect Hoodie – Comfort & Self-affirmation
• •Believe in Magic sweater
• •Your style, your shine!
• •Because elegance is being yourself.
• •Ultra-comfortable oversized hoodie, designed for those who embrace their authenticity with elegance