Brand Tone

Friendly, Passionate, Professional, Enthusiastic, Conscious and Caring.

Brand Values

• •Handcrafted Quality
• •Sustainability and Eco-Friendliness
• •Uniqueness and Artistry
• •Customer Satisfaction
• •Support Small Business / Female Entrepreneurship
• •Transparency

Best Practices

• •Embrace Your "Why": Always circle back to the core reasons you started – passion for handmade, sustainability, unique design. Let this authenticity shine in your words. Your story as a "Surgical Tech by day, Crafter by night" is relatable and adds a personal touch.
• •Be Genuinely Enthusiastic and Appreciative: Use warm, positive language. When talking about products, highlight the care and artistry involved. Express sincere gratitude in customer interactions, just as you do in your Etsy responses.
• •Highlight "Eco-Friendly" and "Handmade" Consistently: These are key differentiators and values. Weave them naturally into product descriptions, social media posts, and your brand story. Explain what Jesmonite is and why it's a good choice (e.g., "eco-resin," "durable," "unique finish").
• •Keep it Visually Congruent: Ensure your copy's tone matches your visual aesthetic (modern, minimalist, artistic). Use clear, concise language that complements the clean lines and a_esthetic appeal of your products. Use emojis thoughtfully on platforms like Instagram to enhance friendliness.
• •Create a Simple Tone of Voice Guide: Briefly outline your key tone attributes (e.g., Friendly, Passionate, Eco-Conscious, Professional yet Approachable) and provide "do's and don'ts" for word choices or phrases. This ensures consistency even if others help with content in the future. For example, "Do: Use words like 'handcrafted,' 'unique,' 'sustainable,' 'eco-friendly,' 'mindfully made.' Don't: Use overly technical jargon or a very formal, corporate tone."

Social Perception

Positive customer regard, trusted seller, aesthetically pleasing, eco-conscious appeal.

Copy Examples

• •✨ Fresh from the studio! ✨ Meet our new Terrazo Trinket Tray, lovingly handcrafted from eco-friendly Jesmonite. Perfect for adding a splash of modern charm (and a little organization!) to your space. Each one is unique, just like you! 🌱 Shop link in bio. #YBetaCreations #HandmadeHomeDecor #JesmoniteJoy #SustainableStyle #UniqueDesign
• •Give your green pals a stylish new home! Our handcrafted Jesmonite planter brings a touch of minimalist elegance to any room. Made with love and eco-conscious materials, it’s a little piece of art that’s kind to the planet. Dimensions: WxH. Drainage hole optional – let us know your preference! #EcoFriendlyDecor #PlantLove #ModernMinimalist #YBetaHandmade
• •From a passion project born at a kitchen table to your home, every YBeta Creation is more than just decor – it's a little piece of our heart. We believe in unique, sustainable pieces that tell a story. Thank you for being part of ours and choosing handcrafted. 🌿 Discover our latest collection: [Link]
• •Hello lovely people! 👋 We're so excited to share our newest batch of handcrafted Jesmonite treasures with you. Each piece is poured, sanded, and sealed with care, ready to bring a unique touch to your home. Thanks for supporting our small dream and choosing sustainable! DM us for custom orders! #HandmadeWithLove #EcoDecor #ShopSmall #YBetaCreations
• •Decorate consciously! 🌍 YBeta Creations offers stunning, handcrafted home decor made from eco-friendly Jesmonite. Unique designs, sustainable materials. Style your home beautifully and responsibly. Explore our collection and feel good about your decor. [Shop Now Button] #SustainableLiving #HandmadeDecor #Jesmonite #EcoHome #YBetaStyle