Brand Tone

Empowering & Confident, Informative & Solution-Oriented, Approachable & Supportive, Modern & Tech-Savvy, Aspirational yet Attainable

Brand Values

• •Accessibility
• •Effectiveness
• •Innovation
• •Empowerment
• •Customer-Centricity
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empowering, informative, modern), along with do's and don'ts, and share it with everyone creating content.
• •Focus on Benefits, Then Features: Lead with how the product will improve the customer's life or solve their problem (empowerment, confidence, convenience), then support it with the innovative features.
• •Use "You" and "Your": Directly address the customer to make the copy feel personal and relatable, reinforcing an approachable and supportive tone.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon unless clearly explained. Make information easy to understand, reflecting an informative and accessible value.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious to build a strong, recognizable brand identity. Regularly review content to check for consistency.

Social Perception

Positive Product Experience, Appreciation for Convenience, Trust in Guarantees, Desire for Results, Emerging Brand Awareness

Copy Examples

• •Unlock Your Smoothest Skin. Effortless, At-Home IPL Hair Removal for Lasting Confidence.
• •Ready to reveal your inner glow? ✨ Our LED Light Therapy Mask brings cutting-edge skincare tech to your couch. Target concerns, boost radiance, and love the skin you're in. #YBeautyLab #AtHomeSkincare #LEDTherapy
• •Your Salon Results, Minus the Salon Price Tag. Discover Y Beauty Lab.
• •Elevate your skincare ritual. Our Microcurrent Facial Toner gently stimulates and firms, sculpting your natural contours for a visibly lifted, youthful appearance. It’s your daily dose of professional-grade care.
• •What beauty goals are you crushing this week with Y Beauty Lab? Share your wins! 👇