Brand Tone

Caring and Emotional, Reliable and Trustworthy, Accessible and User-Friendly, Celebratory

Brand Values

• •Connection
• •Customer-Centricity
• •Quality
• •Reliability & Timeliness
• •Ease of Use
• •Global Reach, Local Expertise

Best Practices

• •Use words that evoke warmth and care.
• •Emphasize Reliability and Trust: Reiterate commitments to fresh flowers, secure transactions, and on-time delivery to build confidence.
• •Keep it Clear and Accessible: Use straightforward language that is easy for a global audience to understand, mirroring the user-friendly nature of the service.
• •Be Occasion-Specific but Universally Heartfelt: While tailoring messages for different occasions (birthdays, romance, etc.), ensure the core message of connection and care remains consistent.
• •Maintain a consistent tone of caring, reliability, accessibility and celebration in all communications.

Social Perception

A thoughtful and dependable way to send love and well wishes to people in Egypt from anywhere in the world.

Copy Examples

• •The Language of Flowers, Spoken Fluently in Egypt.
• •Surprise Them with Joy: Same-Day Flower Delivery Across Egypt.
• •Bringing your love to life, swiftly and elegantly.
• •Blossoming Connections Across Borders.
• •Connecting hearts across the miles with the freshest flowers.