Brand Tone

sophisticated, artistic, and conscious

Brand Values

• •Sustainability and Ethical Craftsmanship
• •Artistic & Architectural Inspiration
• •Female Empowerment
• •Cultural Heritage
• •Innovation

Best Practices

• •Lead with the "Why": Always connect the designs back to the core values.
• •Use an Artistic & Evocative Lexicon: Employ words like "sculptural," "architectural," "poetic," "conscious," "story," and "harmony" to maintain the sophisticated and artistic tone. Avoid generic fashion terms.
• •Tell Stories, Don't Just Sell Products: Frame every piece as part of a larger narrative.
• •Balance Strength and Softness: The brand's aesthetic combines strong, structured silhouettes with fluid movement. The copy should reflect this duality, using language that is both powerful and elegant, bold and refined.
• •Maintain Visual and Textual Harmony: Ensure the clean, artistic, and high-fashion aesthetic of the visuals is mirrored in the copy. The text should be as uncluttered, intentional, and elegant as the photography.

Social Perception

Perceived as a pioneering, innovative, artistic, authentic, and high-quality luxury brand, highly respected for its sustainable practices, high-quality craftsmanship, and unique aesthetic at the intersection of fashion and art.

Copy Examples

• •Sculpted from stories. The new [Gown Name] gown, a testament to conscious couture. Each layer is meticulously crafted from upcycled silk, creating a silhouette that is both powerful and poetic. Wearable art, designed with purpose. #YasminMansour #SustainableLuxury #ArtfulFashion
• •Redefining Luxury. The art of conscious craftsmanship. Discover collections where architectural design meets sustainable innovation.
• •The Cycas Bag is not just an accessory; it is a symbol of resilience. Born from a desire to create beauty from remnants, its signature layered technique is a tribute to the art of possibility. Handcrafted with precision, each bag tells a unique story of transformation and conscious design. Carry a piece of art.
• •A Story in Every Stitch: Our New Collection Is Here
• •We believe true luxury is intentional. It's found in the harmony between heritage and innovation, in the courage to see possibility where others see waste. Our collections are a dialogue between art and fashion, consciously crafted for the woman who wears her values as elegantly as her clothes.