Brand Tone

Artistic & Creative, Intellectual & Story-Driven, Slightly Edgy & Unconventional, Personal & Passionate, Quality-Conscious

Brand Values

• •Individuality & Unique Expression
• •Craftsmanship & Quality
• •Inspiration from History & Nature
• •Challenging Conventions
• •Storytelling through Design
• •Potential Leanings towards Sustainability

Best Practices

• •Embrace Rich Storytelling: Weave in the inspirations – classical studies, mythology, entomology, the Victorian era of exploration. Use evocative language that hints at narratives and deeper meanings.
• •Use Evocative & Descriptive Language: Instead of just "silver necklace," try "a sterling silver cicada, wings delicately veined, capturing a fleeting moment of summer." Highlight the textures, the inspiration, and the artistic interpretation.
• •Maintain an Intelligent & Cultured Voice: Assume an audience that appreciates art, history, and unique design. The language can be sophisticated without being alienating.
• •Showcase Individuality & Confidence: The copy should reflect the boldness of the designs. Don't be afraid to be a little unconventional or to highlight what makes the jewellery different.
• •Balance Artistry with Quality Cues: While the artistic vision is key, subtly remind customers of the craftsmanship, the quality of materials (solid silver, 9ct gold, ethical sourcing where applicable), and the handcrafted nature of the pieces to build trust and justify value.

Social Perception

Seen as Unique & Artistic, Appreciated for Quality, Intriguing & Conversation-Starting, Designer with a Clear Vision, Connected to a Legacy

Copy Examples

• •Unearth the exquisite. Our meticulously crafted silver scarab, a tiny titan from a world of ancient wonder and intricate beauty. Dare to wear the unexpected. #YasminEverley #EntomologyJewellery #UniqueDesign #HandcraftedSilver #StatementJewellery
• •Celestial Narratives, Forged in Silver & Gold. Discover your cosmic story with the Astrology Collection, where ancient myths meet modern artistry. #MythologyInspired #ZodiacJewellery #FineJewellery #YasminEverleyDesigns
• •Elegance Redefined. The bold geometry of the Jazz Age, personalized for you. Our Art Deco Initial Necklace isn't just an accessory; it's a statement of enduring style, inspired by an era of daring creativity. #ArtDecoJewellery #InitialNecklace #TimelessDesign #YasminEverley #BespokeInspired
• •Whispers from the Muse: Explore the New Collection by Yasmin Everley (Body Teaser): Inspired by forgotten lore and the delicate strength of the natural world, each piece invites you to look closer. Find your new heirloom.
• •More than just adornment, Yasmin Everley Jewellery is a dialogue with history, nature, and the art of creation. Born from a love of classical tales and the intricate beauty of the often-overlooked, each piece is designed in London and handcrafted to be treasured. We believe in jewellery that tells a story – your story.