Brand Tone

Personable, passionate, authentic, casual, direct, approachable, relatable.

Brand Values

• •Passion
• •Motivation
• •Community
• •Self-Expression
• •Quality

Best Practices

• •Speak from the "I" and "We": Continue using a personal voice. Phrases like "I created Yaruki to..." build a direct connection with the audience. This reinforces that there's a real person and passion behind the brand.
• •Use Subculture-Specific Language: Don't be afraid to use terms like "waifu," "oshi," "mecha," and refer to specific anime or VTuber groups. This signals authenticity and insider knowledge to your target audience.
• •Tie Everything Back to "Motivation": The brand name is a powerful asset. Use "yaruki" and "motivation" as recurring themes in your copy to reinforce the brand's core message and what makes it unique.
• •Emphasize Scarcity and Exclusivity: Continue to highlight that drops are in "limited quantity." This creates urgency and enhances the perceived value of the products among a dedicated fanbase.
• •Keep it Casual and Direct: Avoid overly polished, corporate language. Communicate directly and honestly, whether it's about a new product or a shipping delay. This builds trust and maintains the authentic, creator-led feel of the brand.

Social Perception

Creator-led, community-focused, authentic, 'in-the-know' source for niche merchandise, personal connection, fellow enthusiast.

Copy Examples

• •Stuck in the daily grind? We feel you. It's time to find your *yaruki*. 🔥 Our new 'Nitro Blossom' sticker collection just dropped. Inspired by late-night drives and cherry blossom skies. Slap 'em on your ride, your laptop, wherever you need a boost. Limited run, as always. Link in bio.
• •Monotony is overrated. Fuel your passion with high-quality gear inspired by the anime and car culture that drives us. This is Yaruki. This is motivation.
• •Your favorite waifu deserves better than a pixelated screenshot. Our new 'Best Girl Duos' sticker series is here, featuring vibrant, weatherproof designs to celebrate the icons you love. Rep your fandom with pride. Shop the collection now!
• •It's more than a t-shirt; it's a statement. Made for the motivated. This heavyweight cotton tee features a clean, embroidered design inspired by our favorite mecha series. Comfortable enough for a marathon binge-watch, and stylish enough for your next car meet. Wear your motivation.
• •Find Your Motivation. Our VTuber Collection Is Live.