Brand Tone

Passionate & Enthusiastic, Friendly & Welcoming, Knowledgeable & Trustworthy, Community-Oriented, Appreciative of Quality & Craftsmanship

Brand Values

• •Quality
• •Passion for Craft
• •Customer Connection & Community
• •Ethical Sourcing
• •Joy & Wellbeing
• •Accessibility

Best Practices

• •Always Speak from Passion: Infuse your copy with genuine enthusiasm for yarn, crafting, and the products. Use words that convey excitement and delight.
• •Be Welcoming and Inclusive: Address your audience as part of a shared community. Use friendly, approachable language that makes everyone feel like they belong, regardless of skill level. Phrases like "you've found your people" reinforce this.
• •Share Your Expertise Generously: Don't just sell; educate and inspire. Offer tips, explain product benefits clearly, and show that you understand the crafter's needs and challenges.
• •Emphasize Quality and Values: Subtly weave in your commitment to high-quality, ethically sourced materials. This builds trust and appeals to discerning customers who share these values.
• •Use "We" and Personal Stories: As a family-run business, using "we" (referring to Gavin & Teresa) and sharing small anecdotes or personal recommendations can make the brand feel more human, relatable, and trustworthy.

Social Perception

Trusted Supplier, Excellent Customer Service, Community Hub, Passionate Experts, Positive Shopping Experience

Copy Examples

• •✨ Prepare for some serious yarn squishing! ✨ Our latest hand-dyed arrivals are here, and honestly, we can barely contain our excitement! 😍 Each skein tells a story of colour and craft, just waiting for your needles and hooks. Which one is calling your name? Pop by the shop or explore online – you’ve found your people (and your next project!). #YarnWorx #HandDyedYarn #KnittersOfInstagram #CrochetLove #NewArrival #EthicalFibres
• •Ready to learn a new skill or perfect your technique? 🧶 Join Gavin & Teresa for our upcoming [Workshop Name] class! We believe beautiful yarn brings great joy, and sharing that joy with our amazing community is what we live for. Spaces are limited, so grab your spot and let's create something beautiful together! Link in bio for details and booking. #YarnWorxCommunity #LearnToKnit #CrochetWorkshop #HadleighSuffolk #CraftClasses #PassionForCraft
• •Welcome to Yarn Worx – Where Every Skein is Chosen with Love. We’re Gavin & Teresa, self-confessed yarn addicts, curating the world's finest hand-dyed and ethically sourced yarns because we believe every crafter deserves the best. Come on in, you've found your people!
• •Ever wondered how much yarn you *really* need for that dream sweater? 🤔 Our latest blog post demystifies yarn quantities and helps you plan your projects like a pro! At Yarn Worx, we're passionate about empowering you with the knowledge to make your crafting journey joyful and successful. Read it here: [Link] #YarnWorxWisdom #CraftingTips #KnittingHelp #CrochetGuide
• •Indulge in the exquisite softness and vibrant hues of [Yarn Name] by [Dyer Name]. Lovingly hand-dyed in small batches, this ethically sourced merino wool is a dream to work with, promising stitches that sing with colour and character. We personally selected this yarn because, like you, we believe crafting is an expression of joy. We just know you'll love it as much as we do! Ideal for shawls, luxurious accessories, and garments that deserve that extra special touch.