Brand Tone

friendly, passionate, community-oriented, warm, inviting

Brand Values

• •Passion for Craft
• •Quality and Curation
• •Community and Connection
• •Personal and Authentic Service
• •Sustainability

Best Practices

• •Always Lead with Passion: Every piece of copy should reflect a genuine love for yarn and crafting. Use evocative and sensory language to describe the products.
• •Maintain a Personal and Friendly Tone: Address your audience directly, as if you're speaking to a friend. Share personal stories and insights to build a stronger connection.
• •Highlight Community: Regularly feature customer projects and testimonials. Promote your events and create opportunities for your audience to engage with each other.
• •Emphasize Quality and Curation: When introducing new products, explain why you chose them. Talk about the fibers, the dyeing process, and the story behind the producer.
• •Be Consistent Across All Channels: Ensure that the tone of voice is consistent on your website, social media, and any other marketing materials. This will help to build a strong and recognizable brand identity.

Social Perception

trustworthy and high-quality source for yarn and accessories; customers feel a personal connection; perceived as a charming, local business that genuinely cares about its customers and products

Copy Examples

• •Feel the difference that passion makes. Our new [Yarn Name] is a cloud-soft blend of [fiber content], hand-selected for its incredible feel and vibrant color. This isn't just yarn; it's the start of your next masterpiece. What will you create?
• •Ready to learn a new skill or perfect an old one? Join our upcoming [Workshop Name]! Spend a cozy afternoon with fellow yarn lovers, a cup of coffee, and all the guidance you need. Spaces are limited, so book your spot and let's make something beautiful together.
• •We are in awe of this stunning [Project Name] created by the talented [Customer's Instagram Handle] using our [Yarn Name]! We love seeing our yarns come to life in your hands. Share your projects with #Yarnloving for a chance to be featured!
• •Spring into creativity! For a limited time, enjoy [%] off our curated collection of spring-inspired yarns. It's the perfect excuse to cast on that project you've been dreaming of. Shop now and let your creativity bloom.
• •At Yarnloving, we believe that every skein of yarn holds a story. From the sustainable farms where the fiber is grown to the moment you cast on your first stitch, you're part of a tradition of passion and creativity. Thank you for letting us be a part of your story.