Brand Tone

aspirational, sophisticated, and helpful

Brand Values

• •Quality and Expertise
• •Curated Style
• •Customer-Centric Service
• •Inspiration

Best Practices

• •Lead with Style and Aspiration: Always frame product benefits around the creation of a beautiful, stylish, and desirable outdoor space. Use words like "elevate," "transform," "curated," and "inspire."
• •Emphasize Quality and Expertise: Casually mention the 15 years of experience and sourcing from the "best" designers to build trust and justify the premium nature of the products.
• •Maintain a Helpful and Professional Voice: Whether in ad copy or customer service responses, the tone should be approachable, knowledgeable, and eager to assist, reflecting the positive customer service experiences reported in reviews.
• •Use High-Quality Visuals: The aspirational tone is heavily dependent on professional, clean, and inspiring photography and videography that showcases the products in idealized settings.
• •Keep it "Edited" and Uncluttered: The brand's promise is a "curated shopping experience." This should be reflected in the copy by being concise, clear, and focusing on the most important features and benefits, avoiding jargon or overwhelming the customer with too many options at once.

Social Perception

reputable and reliable company that delivers on its promises of quality and service. Customers feel they are receiving "brilliant product and service" and often express their delight with the final products, which they describe as "fantastic" and "solid." The repeated mentions of helpful and prompt communication from the team indicate a high level of trust and satisfaction. The brand is seen as a source for competitively priced, high-end garden products.

Copy Examples

• •Transform your outdoor space from yard to sanctuary. Discover our curated collection of designer fire pits, elegant water features, and bespoke planters. At Yard Garden Style, we bring 15 years of design expertise to your garden. Let us inspire you.
• •Style is in the details. Elevate your garden with our new Corten steel planters. The perfect blend of modern design and robust quality, ready to make a statement in your outdoor oasis. #YardGardenStyle #GardenDesign #OutdoorLiving
• •Your Dream Garden, Curated. We've spent 15 years finding the finest European garden products, so you don't have to. This is our edit. Welcome to Yard Garden Style.
• •Subject: The Designer's Source for Outdoor Style. As a trade professional, you know quality matters. Yard Garden Style offers a curated selection of high-end European garden products, with all import duties and taxes included. Let us be your single point of contact for creating exceptional outdoor spaces for your clients.
• •Entertain in style. Our bespoke and modular outdoor kitchens are crafted by top European designers for both beauty and longevity. Create an unforgettable alfresco dining experience with a kitchen that is as stylish as it is functional. Explore the possibilities with Yard Garden Style.