Brand Tone

Helpful and Supportive, Passionate and Enthusiastic, Professional and Knowledgeable, Community-Oriented, Accessible

Brand Values

• •Quality: Sourcing high-quality fashion and designer fabrics from reputable mills.
• •Sustainability: Emphasizing eco-friendly practices, including sourcing deadstock fabrics and partnering with mills that prioritize sustainability.
• •Customer Focus & Service: Providing excellent customer service, including fabric sourcing assistance and offering free swatches.
• •Accessibility & Inclusivity: Catering to both individual sewists and brands of all sizes, offering low minimum order quantities.
• •Transparency: Providing detailed fabric information and clear shipping/quality control policies.

Best Practices

• •Prioritize a Helpful and Supportive Voice: Always aim to assist and empower the customer, whether it's through detailed product descriptions, sourcing advice, or clear policy information.
• •Highlight Quality and Sustainability: Consistently weave in the brand's commitment to high-quality materials and eco-conscious sourcing in a way that resonates with the target audience.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for fabrics and the creative process shine through. Avoid overly corporate or generic language.
• •Foster a Sense of Community: Encourage interaction, showcase customer creations, and use inclusive language that makes everyone feel welcome, from hobbyists to professionals.
• •Maintain Clarity and Professionalism: While being friendly and accessible, ensure all information is accurate, easy to understand, and reflects the brand's expertise in the textile industry.

Social Perception

Positive, Reliable Source, Supportive of Small Businesses, Innovative

Copy Examples

• •Headline: Unlock Your Design Potential with Our Latest Collection of Sustainable Fabrics. Body: Discover unique textures and vibrant colors, consciously sourced for the modern creator. Get inspired and start your next project with Yardblox – where quality meets sustainability. Order your free swatches today! Tone: Inspiring, Quality-focused, Eco-conscious.
• •Headline: From Dream to Design: We're Here to Help You Find the Perfect Fabric. Body: Not sure where to start? Our expert team is passionate about helping you source the ideal fabric for your vision. Whether you're a seasoned designer or a budding sewist, Yardblox offers personalized assistance and a vast selection. Let's create something beautiful together! Tone: Supportive, Passionate, Accessible.
• •Headline: Don't Let Minimums Hold You Back. Quality Fabrics for Every Creator. Body: At Yardblox, we believe everyone deserves access to beautiful, high-quality fabrics. That's why we offer flexible quantities, from a single yard to wholesale orders. Explore our curated collection and bring your unique designs to life, no matter the scale. Tone: Empowering, Inclusive, Solution-oriented.
• •Headline: Feel the Difference: Premium Fabrics, Delivered to Your Door. Body: Experience the luxury of globally sourced textiles, from breathable linens to sumptuous knits. We meticulously select each fabric for its exceptional quality and drape. Explore our new arrivals and elevate your next creation. Tone: Quality-centric, Sensory, Confident.
• •Headline: Join the Yardblox Community: Sew, Share, and Inspire. Body: We love seeing what you create! Tag us @yardbloxfabrics to share your latest projects and connect with fellow fabric enthusiasts. Discover new ideas, get expert tips, and be part of a vibrant community passionate about sustainable and beautiful textiles. Tone: Community-focused, Engaging, Encouraging.