Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Informative and Trustworthy, Conscious and Responsible, Enthusiastic

Brand Values

• •Sustainability
• •Quality & Durability
• •Affordability/Value
• •Design & Style
• •Customer Experience
• •Accessibility

Best Practices

• •Prioritize 'Sustainable Quality': Always weave in the dual message of high-quality, durable furniture that is also environmentally responsible. Use phrases like 'built to last, designed for good,' 'eco-luxe,' or 'style that sustains.' This reinforces two primary brand values.
• •Be Transparent and Informative, Yet Warm: Clearly explain the benefits of materials (e.g., Sunbrella, ocean plastic, aluminum) and your DTC model, but do so in an approachable, friendly, and slightly enthusiastic way. Avoid overly technical jargon unless explained simply.
• •Focus on the 'Why' – The Outdoor Living Experience: Connect the furniture to the experiences it enables: family gatherings, peaceful mornings, joyful evenings. Use evocative language that paints a picture of comfortable, beautiful outdoor living.
• •Maintain an Optimistic and Solution-Oriented Voice: Position Yardbird as the answer to common frustrations with outdoor furniture (poor quality, high prices, environmental impact). The tone should be confident and reassuring.
• •Ensure Visual and Textual Harmony: The aspirational yet accessible imagery used on Instagram and the website should be matched by copy that is equally inviting and inspiring, but also grounded in the tangible benefits of quality and sustainability.

Social Perception

Positive for Quality and Design, Appreciation for Sustainability, Good Value, Growing Brand Recognition, Mixed Customer Service Experiences (Post-Acquisition Context), Trusted

Copy Examples

• •Headline: Love Your Outdoors, Longer. Body: Create your dream patio with Yardbird. Our stylish, durable furniture is crafted with recycled ocean plastics and built to last season after season. Good for your home, great for the planet. #YardbirdLiving #SustainableStyle
• •Headline: Sunshine & Sustainability? Yes, Please! Body: Soak up every moment outdoors with Yardbird. We combine timeless design with eco-friendly materials (hello, ocean-bound plastic!) and premium Sunbrella fabrics, so you can relax in comfort and with a clear conscience. Discover quality that doesn’t cost the earth. #YardbirdOutdoor #EcoFriendlyFurniture
• •Headline: From Our Yard to Yours: Quality You Can Feel. Body: Experience the Yardbird difference. We obsess over every detail, from rust-proof aluminum frames to plush, weather-resistant Sunbrella cushions. Visit a showroom or explore online – your perfect outdoor oasis awaits. #YardbirdQuality #OutdoorComfort
• •Headline: The Secret to a Better Backyard? Better Furniture. Body: And we mean better in every way. Better for lounging (thank you, dual-density foam!). Better for the planet (crafted with recycled materials!). Better for your wallet (direct-to-you pricing!). Explore Yardbird and reimagine your outdoor space. #YardbirdValue #OutdoorFurnitureReimagined
• •Headline: Make Waves with Your Outdoor Style (and Help Clean Them Too). Body: Our chic wicker collections feature plastic diverted from our oceans, blending sophisticated design with a mission you can stand behind. Create a stunning outdoor retreat that’s as responsible as it is relaxing. #YardbirdSustainable #OceanLove