Brand Tone

passionate, sophisticated, and introspective

Brand Values

• •Emotional Expression
• •Craftsmanship and Process
• •Transformation and Duality
• •Authenticity

Best Practices

• •Use Evocative and Emotional Language: Always connect the art back to a feeling, a concept, or a story. Use words like "dialogue," "journey," "strength," "freedom," and "balance" to maintain the brand's introspective and sophisticated tone.
• •Highlight Duality and Contrast: Emphasize the tension between elements in the work (e.g., "Savage strength and delicate details," "From street art roots to gallery walls"). This reinforces a core element of the brand identity.
• •Balance Sophistication with Accessibility: Use poetic language for art descriptions but keep social media captions more direct and engaging. Invite the audience into the process to make the high-concept art feel more personal.
• •Tell the Story of the Process: The "how" is as important as the "what." Always incorporate the craftsmanship, the materials (acrylics, gold leaf, collage), and the physical effort involved in your storytelling to underscore the value of the work.
• •Maintain a Bilingual Presence (as needed): Given the artist's base in Quebec and the bilingual nature of his social media, ensure key communications are available in both French and English to cater to his entire audience.

Social Perception

The public perception of Yann Lemieux is overwhelmingly positive and respectful, with clients and followers expressing admiration for his talent and the deep emotion conveyed. The art community views him as a successful independent artist who has effectively built his brand, validated by gallery representation and corporate commissions. His social media strategy effectively builds community by making his sophisticated art accessible through process sharing.

Copy Examples

• •From chaos, a form emerges. From layers of texture, a story is told. This is more than paint on wood; it’s a dialogue between instinct and control. The journey of 'Silent Fury' from a blank canvas to a vessel of emotion. #YannLArt #AbstractArt #TexturedArt #ArtProcess #ContemporaryPainting
• •Introducing the 'Goddesses' Collection. Where strength finds its voice and freedom takes its form. Discover art that is both a statement and a sanctuary. Explore the collection.
• •An investment in art is an investment in emotion. Yann Lemieux’s works, a blend of street art energy and fine art sophistication, have found homes in collections across Europe and North America. Commission a piece that tells your story. Contact the studio for a private consultation.
• •Indomitable Dawn: This piece is a meditation on resilience. Layers of acrylic and collage intertwine, revealing and concealing, much like the layers of our own experiences. The central female form is not just a subject, but an active, meaningful entity—a symbol of untamable strength against a textured horizon. A powerful presence for any space.
• •The most satisfying part of the process ✨ Glossy varnish to make the textures POP! #ArtTok #ASMRart #Painting #Satisfying #CanadianArtist