Brand Tone

passionate, community-centric, creative, informal, friendly, enthusiastic, edgy, artistic, and alternative

Brand Values

• •Fandom Celebration
• •Artistic Expression & Originality
• •Community Connection
• •Accessibility

Best Practices

• •Embrace Fandom Language: Continue using terms, ships, and hashtags relevant to the Haikyuu!! and broader anime community. This signals authenticity and builds rapport with the target audience.
• •Show the Artistic Process: Share behind-the-scenes content like sketches, work-in-progress videos, or polls for new product ideas. This reinforces the "artist-run" value and makes the community feel involved.
• •Maintain a Dual Identity: Strategically use 'yankasmiles' for official shop announcements and general communication, while using 'punkguchi' for more stylized, aesthetic-focused content on platforms like Instagram and TikTok. This caters to different audience segments.
• •Prioritize Community Engagement: Continue interactive initiatives like Q&As, art challenges (DTIYS), and giveaways. Responding to comments and sharing user-generated content (with credit) will strengthen the brand's community-centric feel.
• •Be Transparent and Personable: Continue the open communication about shop closures for inventory, shipping timelines from the Philippines, and the passion behind the projects. This humanizes the brand and builds trust.

Social Perception

The public perceives 'yankasmiles shop' as a beloved artist-run store within the Haikyuu!! fandom. The artist is well-regarded for their "punkguchi" concept, and fans express significant appreciation for the art style and the products offered. Comments on social media are overwhelmingly positive, with followers often expressing excitement for new products and appreciation for the artist's work. The brand is seen as a go-to source for high-quality, artist-driven fan merchandise.

Copy Examples

• •Fresh drop! 🔥 Our new 'punkguchi' sticker set is here to give your laptop the attitude adjustment it needs. Inspired by late-night sketching sessions and a love for all things Haikyuu!!. Tag a friend who needs these! #punkguchi #haikyuu #yamaguchitadashi #fanart #animestickers
• •The shop is back! 🥳 We're restocked on your favorite charms and pins, plus a few new surprises. Thanks for your patience while we sorted everything out. Can't wait for you all to get your goodies! Link in bio. #yankasmiles #haikyuumerch
• •Text on screen: WE MADE A THING! ✨ Our new BokuAka acrylic charm is ready for your ita bag. Pre-orders open this Friday! Who's your OTP? #bokuaka #haikyuu #itabag #animekeychain #artistalley
• •To celebrate this amazing community, we're doing our annual free postcard send-out! 💌 Want a little piece of art in your mailbox? This year's theme is 'Stargazing Picnic.' Fill out the form in the link below to get yours. It's our way of saying thank you! #fanart #communitylove #freepostcard #tsukkiyama
• •Career Boy Yamaguchi Sticker Sheet: Whether he's acing a serve or acing a presentation, this sticker sheet celebrates our boy's journey. Perfect for your planner, journal, or anywhere you need a little motivation. Each sticker is printed on high-quality, durable vinyl.