Brand Tone

Spiritual & Mindful, Artisanal & Authentic, Respectful & Conscious, Warm & Inviting, Story-driven

Brand Values

• •Artisan Support & Preservation of Craft
• •Ethical & Conscious Sourcing
• •Cultural Reverence & Respect
• •Spirituality & Connection
• •Integrity & Authenticity
• •Sustainability

Best Practices

• •Embrace Storytelling: Consistently share the narratives behind the products, artisans, and cultural significance. Use language that evokes connection, tradition, and spirit.
• •Maintain a Reverent & Respectful Vocabulary: Use words like "sacred," "mindful," "artisanal," "hand-forged," "ancient wisdom," "ethically sourced," and "conscious." Avoid overly casual or trendy slang that might detract from the spiritual and respectful tone.
• •Educate and Inform: Gently educate your audience about the cultural context of the items (with consent and accuracy), the importance of ethical practices, and the stories of the artists. This reinforces values of authenticity and respect.
• •Visual Consistency: Ensure that all visual content (photography, videography, graphics) aligns with the earthy, spiritual, and artisanal aesthetic. This visual tone should complement the written copy.
• •Authentic Engagement: When interacting with the community (on social media, in customer service), maintain a warm, knowledgeable, and respectful demeanor. Answer questions thoughtfully, especially those regarding cultural sensitivity or product origins.

Social Perception

Unique & High-Quality, Ethically Minded, Knowledgeable & Welcoming, Culturally Sensitive, Aesthetic & Inspiring

Copy Examples

• •Headline: Discover Objects with Soul. Stories Woven by Hand. Body: At Yanapuma Shop, every piece tells a story. Hand-forged by artisans from around the globe, our collection is imbued with spirit and tradition. Bring intention and beauty into your sacred space. Ethically sourced, consciously curated.
• •Headline: More Than Just an Item. It's a Connection. Body: Yanapuma connects you to the heart of ancient crafts. We partner with indigenous artists, honoring their wisdom and supporting their communities. Explore authentic jewelry, apparel, and home treasures that resonate with meaning.
• •Headline: The Art of Mindful Living. Curated for You. Body: Elevate your everyday rituals with Yanapuma Shop. From hand-poured apothecary to visionary art, each object is chosen for its power to inspire peace and connection. Find your unique treasure, crafted with reverence for the earth and its traditions.
• •Headline: Walk the Path of the Lyrical Warrior. Body: Inspired by "Yanapuma," the fearless spirit, our shop offers handcrafted pieces that embody grace, beauty, and integrity. Support artisans, embrace ancient wisdom, and adorn your life with meaning.
• •Headline: Conscious Gifting. Stories That Endure. Body: Give a gift that carries a deeper meaning. Yanapuma Shop offers artisan-made treasures that support cultural preservation and ethical practices. Share the spirit of craftsmanship and connection with your loved ones.