Brand Tone

Passionate and Authentic, professional yet warm, confident in its quality, rooted in heritage, appreciative and customer-centric, aiming to share the joy of a premium dining experience.

Brand Values

• •Quality & Heritage
• •Farm-to-Table Integrity
• •Passion for the Craft
• •Customer Experience

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values: heritage, passion, and farm-direct quality. Instead of just saying "High-Quality Beef," say "Beef Raised with Three Generations of Passion."
• •Use Authentic Language: Write with confidence and warmth. Share the owner's story and the farm's history. Use words like "passion," "dedication," "heritage," and "farm-direct" consistently.
• •Bridge the Restaurant and the Store: Leverage the success of Yakiniku Yanai. Use phrases like, "The same quality served at our Tokyo restaurant" or "Bring the Yakiniku Yanai experience home."
• •Focus on the Sensory Experience: Describe the beef in evocative terms. Use words like "melt-in-your-mouth," "rich umami," "delicate marbling," and "buttery texture" to make the product irresistible.
• •Maintain a Grateful and Customer-Centric Voice: Frame communications as a partnership with the customer. Show appreciation for their patronage in social media posts and email marketing, reinforcing the brand’s commitment to delivering happiness.

Social Perception

Premium and Trustworthy. Perceived as a provider of high-end, top-quality Saga beef with immense credibility due to its direct farm connection and the success of its acclaimed restaurant. Seen as a hidden gem for connoisseurs of fine beef.

Copy Examples

• •The Art of Saga Beef, Perfected Over Three Generations. This isn't just beef. It's our family's legacy. From our pastures in Saga directly to your kitchen, experience the melt-in-your-mouth texture and rich umami that has made Yakiniku Yanai a destination. Taste the difference passion makes. Shop the Farm-Direct Collection.
• •From Our Farm, For Your Table. Yanai Farm delivers the pinnacle of Japanese beef—premium, A5-grade Saga beef—raised with care and dedication. Experience true farm-to-table quality. Explore Our Cuts.
• •A Cut Above: Introducing the Yanai Farm Reserve Steak. For moments that demand the best, we've hand-selected our finest marbled cuts. The Yanai Farm Reserve is the same premium steak that earns rave reviews at our Tokyo restaurant. Now, you can be the chef. Limited availability. Order Your Reserve Steak.
• •It all starts here. Every order from our online store carries the story of our land, our family, and our unwavering commitment to raising the finest Saga beef. We're honored to share a piece of our home with you. #YanaiFarm #SagaBeef #FarmDirect #FamilyLegacy Link in bio to learn our story.
• •The Ultimate Saga Beef Experience. Give the gift of exceptional taste. This curated selection features our most popular cuts, from rich, marbled sirloin to tender filet. Perfect for special occasions, celebrations, or the discerning meat lover in your life. It's more than a meal; it's a memory. Add to Cart.