Brand Tone

Informative, Quality-Oriented, Trendy, Innovative, Approachable, Welcoming, Benefit-Oriented

Brand Values

• •Quality
• •Innovation & Trend-Awareness
• •Customer Wellbeing & Satisfaction
• •Natural Ingredients & Efficacy
• •Holistic Beauty
• •Expertise & Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., "Informative, Quality-Oriented, Approachable, Benefit-Driven"), key vocabulary (words to use/avoid), and an example "persona" the brand embodies. Share this with anyone creating content.
• •Prioritize "Quality" and "Benefit": In every piece of copy, whether short social media posts or longer descriptions, ensure the high-quality nature of the products and the tangible benefits to the customer are clearly communicated.
• •Emphasize Expertise & Personalization: Regularly remind the audience of the personalized advice available and the curated nature of the product selection. This reinforces trust and positions the brand as more than just a retailer.
• •Maintain Visual & Textual Cohesion: Ensure the visuals used alongside the copy align with the brand's tone of quality, natural inspiration, and modern trends. The copy should enhance the story the visuals tell.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers interact and the language they use. Minor adaptations to resonate better with the audience (especially on social media) can be beneficial, as long as they don't dilute the primary brand values and tone. For instance, using popular, relevant (and brand-safe) emojis or engaging with current beauty conversations in an authentic way.

Social Perception

Establishing itself as a reference store in Palma de Mallorca for a complete, high-quality beauty experience. Perceived as a specialist in cosmetics, particularly with an offering of Korean beauty and professional-grade products. The emphasis on quality, natural ingredients, and personalized advice aims to build trust. On social media, they are perceived as an active retailer communicating directly with (potential) customers, primarily in Spanish.

Copy Examples

• •✨ Discover your skin's new best friend! ✨ Our latest Green Tea Revitalizing Serum is here. Packed with antioxidants and nature's goodness, it calms, hydrates, and gives you that healthy, radiant glow you've been dreaming of. Swipe to see the magic! Personalized advice available in-store and online. #YameiCosmetics #SkincareSecrets #NaturalBeauty #KoreanBeautyInspired
• •💅 Elevate Your Artistry! 💅 Yamei Cosmetics offers a curated selection of professional-grade nail gels and acrylics. Achieve long-lasting, flawless results that will keep your clients coming back. Explore our vibrant colors and innovative formulas. Quality you can trust, for looks they'll love. Shop now via link in bio! #YameiProNails #NailTechnician #ProfessionalBeauty #MallorcaBeauty
• •Yamei Cosmetics: Where Innovation Meets Natural Beauty. Explore our handpicked collection of high-performance skincare and makeup, inspired by global trends and powered by the finest ingredients. Your journey to radiant confidence starts here. [Shop Now]
• •Overwhelmed by beauty choices? At Yamei Cosmetics, we believe in a personalized approach. Our experts are here to understand your unique needs and guide you to the perfect products for your skin type and beauty goals. Visit us in Palma or chat with us online for your complimentary consultation! Let's unlock your best skin together. #YourBeautyExperts #PersonalizedSkincare #YameiCares
• •Achieve a flawlessly natural, fresh-faced look with our Luminous Silk Foundation. This lightweight, buildable formula blends seamlessly, evening out skin tone while letting your natural radiance shine through. Infused with hydrating ingredients, it offers comfortable, long-lasting wear. Discover your perfect match and embrace a 'your skin but better' finish. #YameiMakeup #NaturalGlow #FlawlessFinish