Brand Tone

Authentic, warm, and aspirational. The brand voice is friendly and personal, often referencing its family-owned roots and direct connection to Greek craftsmanship, feeling genuine and passionate, avoiding overly corporate or sales-heavy language. It connects products to a desirable lifestyle of travel, summer, and effortless Mediterranean chic.

Brand Values

• •Authenticity & Heritage
• •Quality Craftsmanship
• •Simplicity & Timeless Style
• •Connection & Community

Best Practices

• •Always weave the Greek origin story into the copy. Phrases like "Handmade in Greece," "Authentic Greek Leather," and "Inspired by our heritage" reinforce the brand's primary value proposition.
• •Describe the experience, not just the product. Use words that evoke the senses associated with a Mediterranean summer: "sun-warmed leather," "cobblestone streets," "island breeze," "effortless style."
• •Address the customer directly using "you" and "your." Share stories about the family behind the brand. End communications with friendly sign-offs like "Cheers!" or "Yamas!" to maintain the personal connection.
• •Position the sandals as an investment in style. Use phrases like "timeless design," "made to last," and "effortless classic" to communicate longevity and quality, setting Yamas apart from fast-fashion brands.
• •Actively ask customers to share their photos and experiences. When re-sharing, credit the user and frame it as a community celebration. This not only provides authentic marketing material but also strengthens the brand's community-focused value.

Social Perception

Overwhelmingly positive, centered on authenticity and aesthetic. Customers perceive Yamas as a genuine purveyor of high-quality Greek sandals, associated with summer, travel (especially to Greece), and a bohemian, yet elegant, style. User-generated content reinforces this, building community and positioning the brand as a small, passionate business offering a genuine piece of Greek culture.

Copy Examples

• •The feeling of real Greek leather warming in the sun. Our sandals aren’t just made in Greece, they’re a piece of it. Handmade with traditional techniques for a story you can wear all summer long. #Yamas #GreekSandals #HandmadeLeather
• •Find your path. Whether it leads to an island adventure or a sunny afternoon at home, our authentic Greek sandals are made to walk with you. Timeless, comfortable, and crafted with love. Where will you wear yours? Shop the collection now.
• •From our family to yours. Yamas started with a mother, a daughter, and a shared love for the timeless beauty of our Greek heritage. Every pair of our sandals is a celebration of that connection—to our home, to quality craftsmanship, and to you. Yamas!
• •Summer is a feeling, not just a season. It’s the warmth on your skin, the long, slow afternoons. Our latest collection of authentic Greek sandals was crafted to capture that feeling. Discover styles made to last, for this summer and many more to come.
• •You are our inspiration! We love seeing your adventures in our sandals. Tag @yamas.sandales and #Yamas for a chance to be featured. Here’s to making memories together! Cheers! 🥂